SAN FRANCISCO – With an upgrade to its mobile maps, Google Inc. hopes to prove it can track people on the go as effectively as it searches for information on the Internet.

The new software to be released Wednesday will enable people with mobile phones and other wireless devices to automatically share their whereabouts with family and friends.

The feature, dubbed “Latitude,” expands upon a tool introduced in 2007 to allow mobile phone users to check their own location on a Google map with the press of a button.

“This adds a social flavor to Google maps and makes it more fun,” said Steve Lee, a Google product manager.

It could also raise privacy concerns, but Google is doing its best to avoid a backlash by requiring each user to manually turn on the tracking software and making it easy to turn off or limit access to the service.

Google also is promising not to retain any information about its users’ movements. Only the last location picked up by the tracking service will be stored on Google’s computers, Lee said.

The software plots a user’s location — marked by a personal picture on Google’s map — by relying on cell phone towers, global positioning systems or a Wi-Fi connection to deduce their location. The system can follow people’s travels in the United States and 26 other countries.

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Know where your kids are? Check Google maps – Tech and gadgets- msnbc.com.

MySpace announced on Tuesday that it has deleted 90,000 accounts owned by registered sex offenders. It’s good news for families, for MySpace, and for the state attorney general of Connecticut, who demanded last month that the News Corp.-owned social network turn over a roster of names.

It’s especially good news for Sentinel, the security company that MySpace used to track down the accounts. And now Sentinel appears to be trying to take advantage of its success with MySpace into a PR campaign partly aimed at getting Facebook into signing a contract as well.

John Cardillo, the CEO of Sentinel, gave an interview to TechCrunch in which he said thousands of those who were banned from MySpace can now be found on Facebook–not yet one of Sentinel’s clients.

“As the first and only social-networking site to use state-of-the-art technology to identify and remove registered sex offenders from its site, MySpace is proud of its leadership position and hopes that Facebook follows our lead in providing their members with the same protections,” a statement from MySpace read. “As part of our long-standing partnership with law enforcement and state attorneys general, we will continue to readily provide information on these removed offenders for their investigations.”

Unfairly accused? With the headline of the TechCrunch post referring to sex offenders on Facebook as “refugees,” and Cardillo calling the Palo Alto-based social network a “safe haven” for them, you’d think that there was some kind of mass creation of Facebook profiles on the part of sex offenders who had seen their MySpace profiles axed. There is, however, no evidence of that. Millions of people have profiles on both social networks, so it’s safe to assume that sex offenders probably do as well.

Facebook’s representatives weren’t thrilled by the “safe haven” allegation, to say the least.

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MySpace, Facebook, spar over family safety | Webware – CNET.

Davos town: not the most accessible venue Photo: Reuters

Preparing for the World Economic Forum – aka Davos – is such a stress. Not for me, but for my wonderful colleague Jane who spends weeks fixing, and then re-fixing, meetings so I can get the most out of it.

The beauty of Davos is that one can meet large numbers of the world’s most important/interesting/powerful/egotistical people in the space of four days. Interviews that would otherwise take months to arrange, and hours to travel to, take place in a small Swiss ski resort. It’s a journalist’s dream – and a PA’s nightmare.

* It being a ski resort, Davos is not the easiest place to get to. The flight to Zurich is fine, but then you have a choice – a train journey during which you have to change twice, or a two-and-a-half hour car journey with cartoonish icy mountain road bits thrown in free at the end. I plumped for a car this year, and used the time to start “tweeting” (ie micro-blogging on twitter). With no more than 140 characters to put in your email-cum-blog, it takes a while to get used to.

An innocent attempt to pass on a story about how Lord Levene (chairman of Lloyds of London) was impressed with the Davos hospital – after slipping and whacking his head on a ski – backfired. I ran out of characters and had to split the message in two, giving the impression that I had been pleased that the noble Lord had taken a tumble. I can only hope he dismisses it as a twitter schoolboy error on my part. And quite how interesting “traffic in Davos is bloomin’ awful. Worse than London/Atlanta” is to people, I’m not sure. But there is something quite compelling about it – I can see why Stephen Fry has become an addict.

* Americans have dominated Davos in all the years I have been attending. But they are nowhere to be seen, enabling the Chinese and Russians to flex their muscles. Chinese premier Wen Jiabao was a big hit with the business and media crowd at Wednesday’s private session. Knowledgeable and confident, he hit most of the right notes – including references to his recent re-reading of the work of Adam Smith. Warm applause from an audience including Henry Kravis of private equity house KKR, Sir Martin Sorrell of media conglomerate WPP, BP’s Tony Hayward, and Stephen Green of HSBC.

Davos is all a twitter with Wen and Vlad – Telegraph.

Generally, the goal of public relations is to create or manage a buzz around a business, product, service, brand or individual. According to Wikipedia, “public relations is the practice of managing the flow of information between an organization and its publics.” With the emergence of social networking sites such as Twitter, Facebook, Myspace and LinkedIn, businesses have almost unlimited access to the public. In order for PR to successfully manage the tide of information, PR representatives must venture beyond traditional media outlets to Web 2.0 in order to monitor all messages. In fact, social media management should be an integral piece of your public relations campaign.

Through social media management, a PR pro can help businesses interact with clients, customers and prospects to increase brand awareness and direct traffic to the desired website. A channel like Twitter allows your business to engage with customers, other industry leaders and the media to grow your list of followers and update them on your latest company news. Another top networking site and PR opportunity is LinkedIn. Through discussion forums and queries regarding a particular industry, you can be positioned as an expert. A high level of involvement online improves brand/business recognition and gives search engines and crawlers extra opportunities to find you and place you higher on search engine rankings. Regardless of which sites you use to increase your exposure (or your clients’), below are five ways to get the most out of social media as part of your public relations strategy.

1. Link to articles. Almost every media outlet has online versions of articles and news segments. When an article runs about your business, let others know by posting a link on your social media networks. This not only heightens brand awareness, it also shows the publication or channel that the public is interested in what the reporter said about your business. Bookmarking sites like Reddit, Delicious, StumpleUpon and Digg are also great ways to flag an article for others to find through keyword searches.
2. Drive traffic to website. Do not forget to always include your website in every email, blog comment and forum post. On LinkedIn, for example, after answering a question or posting on a forum, include your URL. If your post was interesting or informative, chances are high that the viewer will click on your link for more. In public relations, the online objective is to do more than just raise awareness; it is to direct interested parties to the business? door or web page. Then it is up to the business to make the sale or pursue the relationship.
3. Be an industry expert. Rather than focus on selling, present yourself as an educator. If you are in the IT industry, answer general questions and prove yourself to be a credible resource. When others view you as an industry expert, they will be more likely to turn to you for their IT needs and refer others to your business. This particularly applies to LinkedIn or any professional network.
4. Respond to feedback. The general public freely gives opinions all over the World Wide Web. A big aspect of managing social media is maintaining a pulse on what your customers and prospects are saying about you or the brand you represent. Gossip is no longer exchanged behind your back, it is public and is as simple to find as a Google or Twitter search. Once you discover comments, whether positive or negative, respond. If people sing your praises, thank them and use the feedback as a testimonial or an opportunity to retweet on Twitter or include as a status update on Facebook, FriendFeed or LinkedIn. If you come across disgruntled customers, it is best to make it right and put your best customer service practices to work.
5. Involve the audience. Some of the best viral marketing campaigns involve audience participation on Twitter, Facebook fan pages, YouTube and Myspace. One way to harness attention of your business through public relations is to host a contest. If you have a new product, invite your customers to think of a name for it. Include directions on your website, then direct participants to submit YouTube video entries and vote via Twitter or other sites. Not only would this make your company be incredibly searchable, but you generate a big hype around the new product that may warrant news coverage for your company as well.

5 Ways to Integrate Social Media with Public Relations | SocialComputingMagazine.com.