If you went to your bank manager and said you had a great idea for a business in which you gave away your core product to your competitors, it is likely you would be instantly shown the door and not just because of the credit crunch. Yet this is exactly what some of the most successful companies in the world are doing.

Red Hat, the company which spearheads the development of the Linux operating system, generated revenues of half a billion dollars in the 2008 financial year, the vast proportion of which was profit, while IT company, Sun Microsystems, spent $1 billion in February 2008 to acquire database provider, MySQL.

The common thread is that both Linux and MySQL are open source systems. So what is open source?

The core concept is that software developed in this way can be freely redistributed by others. Open source also guarantees open access to the software’s source code, the lines of programming that make up the application, to enable others to develop and improve it.

This may sound as though the evolution of open source software is a free-for-all, but the truth is far from it. The development of open source technology is usually overseen by some form of governing organisation, which determines the general direction the development takes and which improvements are included in new versions.

This organisation can take the form of a broad community of developers and users, as is the case with the Apache web server, or a dominant single company taking input from other companies and individuals, such as MySQL.

Martin Michlmayr, a former project leader for Debian, an open source operating system, argues: “Open source is not a lawless frontier at all. There are clear license terms that have to be followed, even though open source generally offers more freedoms than proprietary software. It’s true, that many organisations are still struggling to understand open source and its license terms. That’s why Hewlett Packard, together with other partners, started a open source governance community, FOSSBazaar, to share best practices.”

While the open source concept may seem unusual in a business sense, it is far from new, with Red Hat arguing that scientists and mathematicians have shared their discoveries with each other for centuries with the goal of pushing forward the entire pool of knowledge.

It is this culture of openness and transparency that open source supporters say enables applications to be developed far more quickly and at a lower cost than proprietary alternatives. Also, as open source software is freely redistributed, this can lead to a rapid uptake among a user base. Take, for example, the speed at which open source web browsers such as Mozilla Firefox and Google’s Chrome have been eating into Microsoft Internet Explorer’s domination of the sector.

However, it is not just individuals who are downloading and using open source software, businesses are embracing open source too. LinkedIn, the professional social networking website, started using MySQL to handle its database of more than 30 million people around the world last year. At the time, the company’s chief technology officer, Jean-Luc Vaillant, said that the “open and reliable environment” it provides saves the company both “time and money”.

According to John Newton, chief technology officer and co-founder of Alfresco, a provider of open source content management systems used by organisations as diverse as Islington Borough Council, the French Air Force and games maker Electronic Arts, the company’s software has been downloaded more than 1.5 million times. “It is probably the most widely used content management system from an open source perspective. We built the product, people try it and they may pay for it but they may not,” he says.

The company makes its money through providing around 1,000 enterprises with technical support, training or consulting services to develop their own applications using Alfresco as a platform.

Read More….

An open source to a brighter future? – Times Online.

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The bulk of the book, titled “140 Characters, A Style Guide for the Short Form,” will revolve around eight key lessons from the Twitter universe, such as the importance of simplicity, honesty and humor. The project will also highlight notable figures worth following on Twitter, anecdotes from the community and even examples of the few occasions Twitterers have gone overboard: For example, Mr. Sagolla points to “bathroom tweets,” or messages about bodily functions, as falling into the category of things not to post to Twitter.

“This is a new genre of writing,” said Mr. Sagolla. “A new form of literature, in some ways.”

A portion of the book will also double as a memoir from the perspective of Mr. Sagolla, who was involved in the early stages of development for the tool. Mr. Sagolla, who now works at Adobe Systems as an engineer, is also planning on including a mini-dictionary of Twitter lingo, like “retweet,” the reposting of another Twitterer’s message, or “twoosh,” a message that is exactly 140 characters.

The book came about after Mr. Jackson and Mr. Sagolla met after an informal gathering of iPhone developers and began chatting about Twitter. Mr. Sagolla decided to bring Mr. Jackson, who he said updates his Twitter feed as many as 10 times an hour, into the fold.

The two expect the book to be available for download on Apple’s iPhone by the end of the month. Although the plan is to eventually get a version of “140 Characters” in print, Mr. Sagolla said releasing the book through iTunes first would be a good way to reduce the need for a major investment upfront, as well as a springboard to attract interested publishing houses.

“140 Characters” isn’t the first book written about the popular San Francisco, Calif., micro-blogging company. There’s also “Twitter Revolution,” “Twitter Means Business” and “Twitter for Dummies,” for starters. But Mr. Sagolla says that while the previous publications tended to home in more on the business and money-making potential aspect of the tool, “140 Characters” is an attempt to create easy rules for all sorts of social networking sites, including Facebook.

“Our goal is to make Twitter applicable to any kind of user,” said Mr. Sagolla.

The Anatomy of a Tweet: Twitter Gets a Style Guide – Bits Blog – NYTimes.com.

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This past weekend’s announcement by Facebook that the company would be opening up its APIs to allow for posting of notes, videos and more has left some companies scrambling to add new functionality to existing applications. Below we’ve highlighted a handful of the ones that let you post to Facebook from a desktop client, be it standalone or something that plugs into your browser.

We’ve talked to the people at each one to see when you should be expecting to be able to make use of the new API in each app:

“Blogo already supports Facebook status updates through its integration with Ping.fm,” says Benjamin Jackson, Blogo’s technical director. “As for more robust Facebook integration, you can be absolutely certain that we’ll be running to integrate this as quickly as possible. We’ll be shooting to send out a beta next week.”

Friendbar creator Edo Segal says “we love the fact that facebook [is] opening up more services,” and “definitely plan to include support for these API’s in upcoming versions.” Segal also says he wants a higher level of access to that data. “For example, to be able to post comments to users photos and status updates, and to directly send a Facebook message to a user via the API.”

Posting of notes through Ping.fm is up and running. “We’re still assembling some other ideas on how to use their new features,” says founder and CEO Sean McCullough. Worth a mention is that many of the services on this list go through Ping.fm to re-syndicate user messages.

“Sociagami has always been committed to deep integration with social networking sites like Facebook and Myspace and we will definitely be taking advantage of the new API features in 2.0,” says Charlie Robbins, director of social network integration for Sociagami. “Unfortunately, using an API based implementation will mean that Sociagami 2.0 will not have the messaging and wall posting features that came with 1.0.”

Working on it for an upcoming build. “The video part will be an important one!” says Loic Le Meur, CEO of Seesmic which acquired/owns Twhirl. The latest version, which was released on Monday added in Ping.fm support, letting you cross post messages to your Facebook profile.

“Yes, we are actively working on implementing the new Facebook API and rolling it out ASAP,” says Regan Fletcher, Yoono’s VP of business development. Our overall objective really is to maximize our use of the Facebook API in order to allow users who have added Facebook to Yoono to have the best possible experience and functionality.”

“It does look like some of this new functionality is available via the REST API which we use and we can run FQL queries (which we do),” says AlertThingy creator Clive Howard. “We will be revisiting this prior to the next version and if we can do then I’m sure it will make it into 3.x.” Version 3 of AlertThingy was released on Monday morning.
Apps that we pinged but have not yet responded: Flock, Feedalizr, Moodswing/blast, and Gwibber. We’ll update this post if we hear back.

Which apps are using the new Facebook APIs? | Webware – CNET.

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(Credit: Compete.com)

The blogosphere simply loves to slurp up social-networking traffic stats, and on Monday we got a nice tasty serving of them with some new numbers from Compete.com for the month of January. The results? Facebook is in the lead, with about 68 million unique visitors, well ahead of MySpace’s 58 million. (The two are pegged at 1.1 billion and 810 million page views, respectively.)

This may be the first survey we’ve seen that puts Facebook ahead of the News Corp.-owned MySpace in U.S. traffic. It also puts Twitter as the third-biggest social-media site in the country by total page views, with only about six million unique visitors but a whopping 54 million views.

Compete’s numbers are interesting, because they often are pretty different from other analytics firms’. Here are some clarifications, explained to CNET News in an e-mail sent by Compete’s Andy Kazeniac: These are numbers stemming entirely from Web browser data in the U.S. That means that you won’t be pulling in any international numbers, where most of Facebook’s users are now, or data from widgets or third-party applications, which are how many avid Twitter users access the service. That means that it’s likely that Twitter’s reach is bigger than the numbers indicate.

What’s also intriguing is that there are a few social-media sites, like Flixster and LiveJournal, with relatively low unique visitor counts but proportionally very high page view counts, indicating that they probably have smallish bases of very loyal users.

Also pulling in notable numbers are LinkedIn, with about 11 million unique users, Classmates.com, with about 17 million, and Reunion.com, with slightly under 14 million. On the other end? AOL’s Bebo, an $850 million purchase, which Compete.com clocks in as having just shy of three million unique visitors. True, its biggest user bases are in the U.K. and Ireland, but that’s not good considering the price tag.

Still, statistics are like tequila shots. Always take ‘em with a few grains of salt and a slice of lime, and be warned that they may give you headaches.

Whee! New numbers on social network usage | Webware – CNET.

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Thanks to its open-ended design and a thriving user community, Twitter is fast outgrowing its roots as a simple, easy-to-use messaging service. Enterprising hackers are creating apps for sharing music and videos, to help you quit smoking and lose weight — spontaneously extending the text-based service into one of the web’s most fertile (and least likely) application platforms.

Hardware hackers have set up household appliances to send status alerts over Twitter, like a washing machine that tweets when the spin cycle is through, or a home security system that tweets whenever it senses movement inside the house. Others have incorporated Twitter into their DIY home automation systems. Forgot to turn off the lights? Send a tweet to flip the switch by remote control.

“It’s so simple and easy to access, people are thinking of more and more uses for the platform,” says Dan Wasyluk, creator of the Twitter-based Snipt service. Wasyluk launched Snipt last week as a way to let programmers share short snippets of code over Twitter.

Launched in 2007, Twitter quickly became a darling of the life-and mind-casting interneterati. But some saw boundless possibilities in the 140-character limit, and what was a slow trickle of innovation is now quickly elevating what is essentially a micro-blogging service into one of the internet’s most important technologies, along with instant messaging and e-mail.

Though it’s main use — sending and receiving short messages to your social network — is often dismissed as time-wasting trivia, Twitter’s potential as a broad internet platform is just beginning to be fully realized. Twitter has grown into a ubiquitous presence — you can send tweets from your phone, your desktop and your browser — that has potential to not only facilitate communication among humans, but even to make machines do your bidding.

Businesses are starting to be built around it. Botanicalls, for example, sells a Twitter-enabled hardware kit that lets your neglected house plants alert you when they’re thirsty.

The company has developed a tiny moisture sensor attached to a circuit board with an Ethernet port. You stick it in your plant’s soil, and when the moisture levels drop below a certain level, your plant sends you a tweet begging to be watered.

Using Twitter’s application programming interface (API), a programmer with even a modest amount of experience can create a web app that gathers public data from Twitter, or uses it to send links, commands or bursts of information.

“[Twitter's] open API is a huge reason it has grown into such a platform,” says Wasyluk.

File sharers were the first to rush in. The photo-sharing service TwitPic, one of the oldest Twitter mashups, lets users send pictures to their followers by storing a photo on its servers, then passing the link around on Twitter. Now there are newer apps like Tweetcube and Twittershare, which let users share larger media like MP3s and videos.

Twitter’s limited format of short, text-based announcements are a natural match for sites like TrackThis, which you can use to get status updates on FedEx and UPS packages, and Tweetajob, which job seekers can use to get real-time updates about new job openings.

Anyone who needs help quitting smoking can use Qwitter to monitor their progress. Those looking to lose weight can turn to TweetWhatYouEat or TweetYourEats.

Hardware hackers have put a new spin on the Twitter mashup — as it turns out, just about anything that can be plugged into the internet is capable of talking to Twitter.

Programmer Ryan Rose rigged up his washing machine to send him a tweet when his clothes are done. He just follows his machine’s twitter account (it’s PiMPY3WASH) and he knows when to go downstairs and move his undies to the dryer.

Linux hacker Shantanu Goel set up a video camera and some motion-sensing software on a PC connected to the internet. If anyone breaks into his house or goes snooping through his room, the software detects the movement and sends out a tweet.

Tech-savvy environmentalists can install Tweet-a-Watt, a gadget that plugs into your wall socket and connects to your wi-fi network. Once a day, the pocket-sized device broadcasts stats of your daily energy usage to Twitter.

Whether that sort of transparency results in embarrassment or bragging rights can be determined by a system like the one created by Justin Wickett. The Duke University student wired up his home so he could turn his lights on and off remotely, just by sending a text message to Twitter from his mobile phone.

Twitter Fast Growing Beyond Its Messaging Roots | Epicenter from Wired.com.

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In New York Magazine this week, both Stone and Williams said that charging companies for brand verification is something that the company was looking into. This makes a lot of sense, especially given the rise of fake profiles, like the one that was recently taken down for the Dalai Lama. They note that a paid corporate account could have features like a prompt when a new user joins a company’s feed.

Then today, Stone made similar comments to the UK-based Marketing Magazine. “We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” Stone told the publication. He went on to note that other ideas of charging companies to use Twitter to market products and/or provide customer service were on the table.

The latter part is something which companies like Zappos and Comcast have been doing for a while. They have employees that scan Twitter (something much easier now with Twitter Search) to see who is saying something about their company. If it’s something negative, or there is some kind of problem mentioned, these Zappos or Comcast Twitter users send messages to the user having the problem. I’ve experience this first hand with Comcast’s Twitter rep, Frank Eliason, who tweets from the account ComcastCares.

Marketing products on Twitter is a potentially more interesting idea from a revenue perspective. Late last year, Dell reported that it had made over $1 million in revenue thanks to Twitter. More recently, Dell announced that it would start offering deals exclusively to users who follow its accounts on Twitter. With Dell using Twitter to spur sales and clearly making money off of it, it makes sense that Twitter should be getting some of that. But the question of how much, is a tricky one.

“If it becomes complicated and costly, our instinct would be to move elsewhere,” Bob Pearson, vice-president of communities and conversations at Dell told Marketing Magazine. Other companies Marketing Magazine asked about the idea of Twitter charging businesses to market on its service, said similar things.

This idea of charging for corporate accounts, has been around since at least October, when CNET reported it was hearing whispers about such a plan. Since then, we’ve heard the exact same thing from a few other sources. In November, Williams started to float that idea out there publicly. But now, with talk about this plan clearly picking up, I think it’s a safe bet that it’s coming sooner rather than later.

Twitter has raised over $20 million in funding. Recent reports suggest that it’s looking for another $20 or so million, which could push its valuation close to a quarter of a billion dollars.

Twitter starts to talk up the charging companies plan » VentureBeat.

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The Wall Street Journal reported Monday that Microsoft is getting ready to launch an online marketplace akin to Apple’s App Store. Microsoft is also readying a more sophisticated version of its mobile operating system called Windows Mobile 6.5, the Journal reported.

Smartphones are sophisticated mobile phones that offer users access to the Web and e-mail, as well as, provide phone calling and all kinds of other messaging options. This category of device is the hottest thing going in the mobile market and is seen as the biggest growth engine for mobile devices over the next few years.

Microsoft, which only makes the operating software for these devices, holds third place in terms of worldwide market share, according to research firm IDC. Symbian, which powers Nokia’s smartphones, is by far the leader, followed by Research In Motion with its BlackBerry devices. Even though Apple seems to be the most talked about smartphone on the market these days, it’s only in fifth place in terms of overall market share for 2008, IDC said.

But Apple is quickly gobbling up market share and has become a serious threat to Microsoft and every other company competing in the smartphone market. With the release of the iPhone 3G last summer, Apple has tripled its market share from 3 percent in 2007 to 9 percent in 2008, according to IDC. Meanwhile, Microsoft only grew from 11 percent market share in 2007 to 12.3 percent in 2008.

Microsoft is facing several challenges as it tries to catch Apple’s growth rate. For one, the company’s business model is based primarily on licensing software to hardware vendors. While this business model worked fine just a couple of years ago, it’s difficult to justify now given that device makers can get free software from Symbian, Google Android, and Linux.

The second problem that Microsoft faces is that the company has been almost exclusively focused on business customers. Over the past year, smartphone users have gravitated toward more consumer applications. In addition, to their work e-mail, they want multimedia functionality and social-networking applications on their phones.

“Microsoft is in a really tough spot,” said Ryan Reith, an analyst with IDC. “It has to change its value proposition. And a big part of that is refreshing its user interface and making the device more consumer-friendly.”

Reith believes this is why it’s critical for Microsoft to develop an application marketplace that can compete with Apple’s App Store. The App Store went live last summer and offers thousands of applications for the iPhone and iPod Touch music player. The store has been very successful with users downloading thousands of free and fee-based applications.

Microsoft already has a developer community creating applications for Windows Mobile devices. But the problem is that many of these applications have been geared toward business users. And there is not a single destination that makes it easy for users to discover and download different applications.

“Clearly smartphones are not just for business users anymore,” Reith said. “Microsoft needs to work with the developer community to get more consumer applications out there.”

Microsoft’s executives have gotten the message that consumer functionality is hot. And Andy Lees, head of Microsoft’s mobile business unit, told the Journal that the company is about to put more emphasis on multimedia and other consumer functions like music and photos.

Microsoft is expected to unveil its new offerings next week at the Mobile World Congress trade show in Barcelona, Spain. Chief Executive Steve Ballmer will be delivering a keynote speech there on February 16. I will be there next week covering the news from the show, as will my CNET Reviews colleagues Bonnie Cha and Kent German.

But even with these enhancements, Microsoft has a tough road ahead of it. Competition in the smartphone market is increasing. And several competitors, including Android and RIM, are launching their own version of an application store.

Read Further…

Microsoft readies smartphone assault on Apple | Wireless – CNET News.

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Facebook Opens Up (a Little) With New Developer Tools | Epicenter from Wired.com.

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Improvements in the Kindle 2 design bring a thinner footprint, a metal back plate, and stereo speakers. As I mentioned last October, when the first Kindle 2 pictures surfaced, the design cues bring back memories of the first Apple iPods. As usual, the information is purely speculative but the forum reads that Kindle 2 will be available on February 24 for $359.

Kindle 2 features rounded corners, a black and white screen (apparently the same size as the original Kindle), a 3.5mm headphone jack with a sliding sleep button at the top and a unified QWERTY keyboard under the screen. Smaller navigation buttons are placed on both the left and right sides of Kindle 2. A joystick now replaces the original Kindle scroll wheel.

Amazon’s new Kindle will use the same EV-DO wireless technology for over-the-air downloads as the original. Storage-wise, Kindle 2 is said to come with a 2GB on-board memory. Form the leaked pictures, no SD card slot can be seen but my guess is that there will be a way to expand Kindle’s memory – maybe a microSD slot.

Leak: Amazon Kindle 2 Pictures and Pricing – PC World.

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You’ve come to terms with the reality of the current job market. There are jobs available; but, it will take focus, dedication, and a bit of savvy to land one. No problem.

You’re ready to take a no-excuses approach to your job hunt and you’ve diagnosed any underlying job search issues. You’ve spotted a few areas where you need to improve your job search skills. Working with a career professional isn’t an option for you right now. So, what other options are available?

Here are seven, no-cost resources to help you become a more savvy job hunter that has the skills to compete in the current job market:

1. LinkedIn.com – LinkedIn is a social network for business professionals. An updated LinkedIn profile is practically a must-have for every job hunter. However, LinkedIn isn’t just for job hunters. It’s an essential tool for anyone who understands the importance of networking as a career management tool. You can connect with current or former colleagues and alumni and request recommendations (a professional endorsement) from people you’ve worked with in the past. LinkedIn also offers a great opportunity to connect with people within organizations you are targeting during your job search.
2. O*NET Online – A full-access version of the occupational network database. This is an invaluable tool for researching industries and discovering occupations that you might not have previously considered, but closely match your skills.
3. JibberJobber.com – This career management tool works seamlessly with LinkedIn or any spreadsheets that you might already be using. This tool will enable you to keep track of all of your job search and networking contacts and any correspondence or follow-up.  Best of all, if you need to resume your job search in three years, the information you collected this go-round will still be there waiting for you.
4. VisualCV.com – This online tool truly allows you to bring your resume to life – complete with presentations, documents, video, and a photo, if you so desire. It is especially useful for creatives with large portfolios. However, it can be a great way for any job hunter to stand out. Rather than just reading about your accomplishments, an employer can view a presentation you gave, see certificates you’ve received, and go through your portfolio. Note: The VisualCV does not replace your traditional resume. Rather, it should be used in conjunction with it.
5. JobRadio.fm – Up late worrying about tomorrow’s interview or wondering whether you should have listed every job you’ve ever had on your resume? JobRadio.fm – available online 24/7 – will keep you company and keep you informed about the latest job search strategy news. Listen to career and job search-related podcasts anytime or download a show and listen to it on your computer or MP3-player at your convenience. JobRadio.fm features content from Secrets of the Job Hunt, Career Communique, Jobacle, Jobs in Pods, Total Picture Radio, and the SavvyJobseeker Podcast – hosted by yours truly.
6. TheJobLab.com – Get 24/7 access to article, video, and audio libraries; online forums; and a number of other tools and resources for job hunters. Need more support at a minimal price? A low-cost upgrade gives you access to live workshops and bi-weekly Q&A sessions.
7. Free community resources – CareerOneStop is a great online and local resource for job hunters. Many local employment networks, libraries, and churches are now offering job search training or hosting job search support groups or networking groups. Do your homework and find out what is available in your community.

The current job market certainly requires a savvier jobseeker. However, there are lots of resources and sources of support available to job hunters – regardless of budget. Take advantage of any available resource that will help you to improve your job search skills and your job search fortune.

Cleveland Job Search Examiner: Seven no-cost solutions for the savvy job hunter.

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