CHRIS PALADINO, a Microsoft employee who was hired in 2006, didn’t worry too much about his job when the economy began to sour last fall. The company employs nearly 90,000 people.

“I thought Microsoft was so stable, it wouldn’t be touched,” he said. Now, as one of the 1,400 employees who received layoff notices in January, Mr. Paladino is worried — about making the mortgage payments on his home.

Mr. Paladino gathered user feedback for the Xbox games division of Microsoft. This month he started his own consulting company, Promethium Marketing, with two colleagues who were also laid off.

But, “I would never have chosen to leave Microsoft,” he said. “I had a great job. I worked with a great team.”

Leaving the company has not always been so traumatic. Microsoft has a long history of making employees part-owners of the company, by granting them stock and stock options.

From executive to secretary, many employees received thousands of stock options. Microsoft’s stock price rose from about $2.50 a share in 1992 to almost $60 in 1999, and roughly 10,000 of those employees became millionaires.

When employees left the company in those days, it was overwhelmingly by their own choice. They were off to a new adventure, starting a business or a charity, or just planning to have fun, said Rob Horwitz, the chief executive of Directions on Microsoft, an information technology analyst firm that has been tracking the company for 17 years.

Notable alumni from that time rebuilt the Professional Bowlers Association; created the charity Room to Read, which builds schools in poor countries; and founded the Cranium game company (which was sold to Hasbro).

Other Microsoft alumni started venture capital firms or followed more personal dreams, creating enterprises like the Cameron Catering Company of Seattle, which focuses on green events, or the Casa Cupula, a bed-and-breakfast for gay travelers in Puerto Vallarta, Mexico. One alumnus built his own airplane and another rode along with Russian cosmonauts on a space mission. The sky was literally the limit.

The economy has changed all that. With Microsoft’s stock price now below $20 a share, any stock options granted in the last 10 years have little to no value, and the outright stock grants have lost value.

So rather than leaving on their own terms for a new adventure, some recently separated employees are now looking for any professional job they can get. (Microsoft declined to comment for this article.)

Read More…

A New Crop of Job Hunters, With Microsoft Résumés – NYTimes.com.

Last year, Leo Laporte became a Twitter quitter.

The host of one of Silicon Valley’s most popular podcasts was none too excited that of all the names in the world, the burgeoning message service had picked one that hit piercingly close to home. The online broadcasting network that Laporte owns and runs out of his house in Petaluma is called TWiT.tv, after his company’s flagship show, “This Week in Tech.”

The rise of Twitter has long been a favorite topic of conversation on TWiT, and with an audience of around 150,000, Laporte found himself in a strange pickle: The more he talked about Twitter on his show, the more followers he accrued — and the more publicity he gave his brand rival.

“I thought, jeez, I’m building value in this company that is ultimately vying for my trademark,” he said recently via phone. “So I left.”

But in spite of his absence, Laporte still became the most-followed user on the service, beating out front-runners like then-Sen. Barack Obama for the top spot, with more than 30,000 followers. Walking away from a megaphone that big just didn’t seem like good business. So he came back.

“They kind of have you,” said Laporte, who now has more than 100,000 followers on the service. “The same way that Facebook has you: because you have to go where the community is.”

Still, being in thrall to Twitter hasn’t stopped Laporte from joining a conversation that’s taking hold on the service’s fringes. As this group of Web subversives sees it, the once-tiny Twitter has grown like a magic beanstalk into a full-fledged communications medium — taking its place alongside Web pages, e-mail and maybe even television. And though the 30-person, San Francisco start-up is not exactly General Electric, digital trust-busters believe the same rules apply: One company shouldn’t have a monopoly…

…on an entire medium — even if it invented it.

“Those of us who are participating are pumping value into this closed system and trusting that Twitter will do the right thing with it,” said Laporte, referring to the tweets users pour into Twitter’s databases every day by the million.

People love the convenience and reach of social media systems like Twitter, he said.  “But what they ignore is that there’s a dark side to all of that, which is that these companies have a huge amount of control over what’s going on.”

Dave Winer, a Berkeley-based entrepreneur and Web innovator, sounded a similar note on a recent podcast posted to his Scripting News blog.

“It’s a very dangerous network because it’s all centralized,” he said, “not only on a technological level, where it goes through one set of servers — but it also goes through one set of business interests that’s anything but transparent.”

Danger may sound a bit overzealous for a Web service that barely existed two years ago, but for a media landscape in the middle of a profound shift, two years can be the span between eras.

Twitter is becoming a major source for news, commerce and free expression and, as with a free press itself, defenders don’t want a few profit-motivated individuals making all the decisions about how it should evolve.

Like Facebook and YouTube before it, Twitter is now transitioning from a freely available, much-loved Web service to a well-funded business venture looking to cash in on the audience and cachet it built in its freewheeling early days.

A few weeks ago, Twitter created a page of several dozen suggested users to help newcomers decide whom to follow. If you weren’t sure how to proceed, you can follow CNN, Lance Armstrong or Britney Spears. Being recommended by Twitter, it was quickly discovered, translated into tens or hundreds of thousands of new followers, and anointed accounts have since shot to the top of the Twitter hierarchy. The giant, instant audiences Twitter bestowed on these select users are thought to be so valuable that Web businessman Jason Calacanis offered Twitter $250,000 for a two-year ride on the list.

As visibility and influence gets funneled upward to the companies, celebrities and politicians that already have plenty of both, Twitter risks inviting a comparison to the overinflated economy — it’s creating a bubble at the top, and potentially alienating regular users who labored to build their audiences over months or years.

Well-known tech figures like Laporte and Winer don’t exactly represent the voiceless online rabble, but neither are they the types of guys you want leading a charge against you.

Winer recently wrote a post called “Why it’s time to break out of Twitter,” where he said of the service’s management, “we need to get that power out of their hands.” Laporte told me, “I’m more interested in seeing if we can go beyond Twitter — a more open system would be a better system.”

Complete article @

There’s Twitter the company, and twitter the medium | Technology | Los Angeles Times.

A couple of weeks, ago, Geoff Livingston wrote a post called “What Will You Do When Social Media Isn’t Special Anymore?” While I agree with part of his premise (that social media won’t remain the shiny new object forever), the other part (that traditional agencies will soak up the social media work) is simply wrong. Here’s why:

Historically, specialists stick around

Geoff argues that once the PR, advertising and interactive agencies figure this all out, they’ll take the work back. This should be true, but it never is.

• 1996: “Once advertising agencies figure out HTML, they’ll do all the web development. These interactive agencies will be absorbed.” Should’ve been true. Wasn’t.
• 2000: “Once the interactive agencies figure out the tricks of SEO, specialists in search engine optimization will go away.” Again, didn’t happen.
• Today: “Once the PR people, or the ad people, or the digital people, or maybe the SEO people, figure out this social stuff…”  Not going to happen.

In fact, it never happens.

Big brands that are already utilizing social media agencies include Ford, Microsoft, Intel, SAP, Citibank, Coke.  The list goes on. These folks have access to all types of large, talented agencies, but they see a need for specialists—for some of what they do.

Divergence is the most powerful force in the universe

In their outstanding 2004 book, “The Origin of Brands,” Ries and Ries demonstrate how the world gets infinitely more complicated and products, and specialties continue to branch out. The telephone splits into landlines and cell phones. Landlines split into traditional and VOIP. Cell phones split into texting phones, smart phones, flip phones.

And on and on.

Complete article here…

Why the Social Media Genie Isn’t Going Back in the Bottle.

Skyfire social networking

Skyfire is a mobile web browser that seems like it’s been in beta forever.  That feeling won’t go away soon as the latest beta version has just been released, 0.9.  This new version of Skyfire adds support for new screen sizes on the Windows Mobile platform, WVGA and WQVGA, which means it will now work on the Samsung Omnia and the Sony Ericsson Xperia X1.

Skyfire is the server-based browser that can handle virtually any video streaming and that sets it apart from just about every other mobile browser out there. This new version is also adding social networking with the ability to aggregate your Twitter, Facebook and other network updates right on a convenient page.  From the press release:

The most noticeable change in the new version of Skyfire is a real-time activity wall which aggregates customized feeds from news, media, Facebook and Twitter. Skyfire is preconfigured with feeds from Digg, ESPN, Google News, Hulu, YouTube and Yahoo! News that display real-time updates on the start page. It is easy to customize your experience and add new feeds from your favorite websites.  Skyfire now always keeps you connected with the newest content that is relevant to you.

Windows Mobile is not the only platform to get this new beta as a new Symbian beta is going live too.  Owners of Nokia E or N series phones will be able to give Skyfire a good workout too.  Owners of phones on either platform can get Skyfire Beta 0.9 from the web site.  I have been running this new beta on the HTC Advantage for a few days and it works pretty well, although I am running RealVGA and it sometimes creates display problems.

Last year we interviewed the CEO of Skyfire, who gave us a glimpse of what this new version brings to the small screen and also where the browser is headed.

Gadget Gurus – GigaOM – Salon.com.