Posts Tagged ‘stats’

Whee! New numbers on social network usage!

Wednesday, February 11th, 2009
(Credit: Compete.com)

The blogosphere simply loves to slurp up social-networking traffic stats, and on Monday we got a nice tasty serving of them with some new numbers from Compete.com for the month of January. The results? Facebook is in the lead, with about 68 million unique visitors, well ahead of MySpace’s 58 million. (The two are pegged at 1.1 billion and 810 million page views, respectively.)

This may be the first survey we’ve seen that puts Facebook ahead of the News Corp.-owned MySpace in U.S. traffic. It also puts Twitter as the third-biggest social-media site in the country by total page views, with only about six million unique visitors but a whopping 54 million views.

Compete’s numbers are interesting, because they often are pretty different from other analytics firms’. Here are some clarifications, explained to CNET News in an e-mail sent by Compete’s Andy Kazeniac: These are numbers stemming entirely from Web browser data in the U.S. That means that you won’t be pulling in any international numbers, where most of Facebook’s users are now, or data from widgets or third-party applications, which are how many avid Twitter users access the service. That means that it’s likely that Twitter’s reach is bigger than the numbers indicate.

What’s also intriguing is that there are a few social-media sites, like Flixster and LiveJournal, with relatively low unique visitor counts but proportionally very high page view counts, indicating that they probably have smallish bases of very loyal users.

Also pulling in notable numbers are LinkedIn, with about 11 million unique users, Classmates.com, with about 17 million, and Reunion.com, with slightly under 14 million. On the other end? AOL’s Bebo, an $850 million purchase, which Compete.com clocks in as having just shy of three million unique visitors. True, its biggest user bases are in the U.K. and Ireland, but that’s not good considering the price tag.

Still, statistics are like tequila shots. Always take ‘em with a few grains of salt and a slice of lime, and be warned that they may give you headaches.

Whee! New numbers on social network usage | Webware – CNET.

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  • February 6
    “Imagine a gathering of worldly-minded, timorous people whose highest law in everything is a slavish regard for what others, what ‘they’ will say and judge, whose sole concern is that unchristian concern that ‘everywhere they speak well’ of them, whose admired goal is to be just like the others, whose sole inspiring and whose sole […]
  • February 5
    “And are there not many people who are like that, who own nothing except in the moment when they show it to others, who grasp only the surface, not the essence, who lose everything if this appears…” ——————————————————– ~Source: Either/Or (1843) Author: Søren Kierkegaard using the pseudonym Victor Eremita Filed under: Blooms Tagged: Either/Or, Victor […]
  • February 4
    “All ironical observations depend upon paying attention to the ‘how,’ whereas the gentleman with whom the ironist has the honor to converse is attentive only to the ‘what.’ A man protests loudly and solemnly, ‘This is my opinion.’ However, he does not confine himself to delivering this formula verbatim, he explains himself further, he ventures […]
  • February 3
    “It is not impossible that it might occur to man to imagine himself the equal of God, or to imagine God the equal of man, but not to imagine that God would make himself into the likeness of man; for if God gave no sign, how could it enter into the mind of man that […]
  • February 2
    “So they sat in their quiet sorrow: they did not harden themselves against the consolation of the world; they were humble enough to acknowledge that life is a dark saying, and as in their thought they were swift to listen to see if there might be an explanatory word, so were they also slow to […]
  • February 1
    “But when it is a duty to love, there no test is needed and the insulting stupidity of wishing to test is superfluous; since love is higher than any proof, it has already more than met the test, in the same sense that faith ‘more than conquers.’ The very fact of testing always presupposes a […]
  • January 31
    “Why did Kant begin with quantity, Hegel with quality?” ——————————————————– ~Source: The Journals (1842) Author: Søren Kierkegaard Filed under: Blooms Tagged: The Journals (1842) […]
  • January 30
    “Oh, the sins of passion and of the heart — how much nearer to salvation than the sins of reason!” ——————————————————– ~Source: The Journals (18??) Author: Søren Kierkegaard Filed under: Blooms Tagged: The Journals […]
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