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Daniel Acker / Bloomberg News

Democratic president-elect Barack Obama waves to supporters following his acceptance speech during an election night rally in Grant Park in Chicago, Illinois, U.S., on Wednesday, Nov. 5, 2008. Obama was elected the 44th president of the United States, opening a new chapter in the country’s history as the first African-American to hold the world’s most important job.

Nearly 4 1/2 years ago, Barack Obama introduced himself to America by painting a picture of a country that was united, somehow, in spite of itself. The pundits, he said in the keynote address to the Democratic National Convention, like to “slice and dice” the country: red states for Republicans, blue states for Democrats. “But I’ve got news for them too: We worship an awesome God in the blue states, and we don’t like federal agents poking around our libraries in the red states. We coach Little League in the blue states, and yes, we’ve got some gay friends in the red states.” His task that night in Boston was to ready the crowd for the presidential nominee, John F. Kerry, but in the end his words were most memorable for an argument that challenged the partisan divide and was built on the foundation of his own unique story.

His father was from Kenya and his mother from Kansas. But it’s more complicated than that.

Abandoned by his father, separated for long periods from his mother, Obama searched for many years to find his identity. He eventually learned to navigate between black and white worlds. He earned a reputation as a pragmatist and a consensus builder, and along the way raised the bridges that would sustain his ambition.

Race has been the steady undertow of his political career — and of his life.

As he paraphrased William Faulkner in March in a landmark speech on race: “The past isn’t dead and buried. In fact, it isn’t even past.”

Early years

Interracial relationships in Hawaii are an accepted fact of life. Nevertheless, the parents of Stanley Ann Dunham and Barack Hussein Obama didn’t like the idea of their children getting married. She was studying anthropology at the University of Hawaii. He was a graduate student from Kenya, the first African enrolled at the university.

They married in late 1960, and on Aug. 4, 1961, Barack Jr. was born. Two years after that, his father left to study economics at Harvard.

The separation led to divorce. Ann married Lolo Soetoro, an Indonesian student at the university. In 1967, she and her 6-year-old son, whom she called Barry, followed Soetoro to Jakarta, a strange and wonderful place of kite-flying and crocodiles, exotic foods and strange religions.

But the adventure had a darker side. The poverty was inescapable. Ann and Lolo drifted apart. She took a job teaching English at the U.S. Embassy, and it was here in the library, Obama said, that he read about a black man who had tried to peel off his skin.

Although his mother tried to affirm his black heritage — bringing home books about the civil rights movement, speeches by Martin Luther King Jr. — Barry was learning the price people pay for being different.

When he was 10, his mother sent him back to Hawaii to live with her parents and attend the prestigious Punahou School. On an island where there were few blacks, he watched “I Spy” on television, tried to sing like Marvin Gaye and cursed like Richard Pryor. He stayed out late, shooting hoops, and started to drink and smoke weed, he said, just to “push questions of who I was out of my mind.”

On the mainland, the reality of race was more stark.

Full Article Here:

Barack Obama: In search of identity – Los Angeles Times.

African-American Studies Expert Dies

Gloria Harper Dickinson, an African-American professor who was the president of the Association for the study of African American Life and History and international regional director of the Alpha Kappa Alpha Sorority, has died. She was 61. The chairwoman of African American studies at the College of New Jersey, Dickinson specialty was the African Diaspora. In 1978, she was named a professor of African American studies at Trenton State College, now the College of New Jersey in Ewing, where she taught until she became ill in the fall, Philly.com reports. She died last Sunday of breast cancer at her home in the Philadelphia suburb of Willingboro, N.J.  The only child of a Merchant Marine and a nurse, Dickinson was raised in Queens, N.Y.; she graduated from Hunter High School in New York. She earned a bachelor’s degree in European history from City College of New York in 1968, and a master’s in 1970 and a doctorate in 1978, both in African American studies, from Howard University. She was an early proponent of media technology in African studies, according to Philly.com. “Gloria introduced a computer in her classroom in 1988,” her husband said. At the time of her death, she was Webmaster for the Association of Black Women Historians. “I’ve always tried to connect with communities of people from African heritage,” Dickinson said before leaving for a trip to France in 2001 to lecture at the U.S. Embassy in Paris and the U.S. Consulate in Strasbourg. Six years earlier, she was among representatives from every continent at the Fourth World Conference on Women in Beijing. She spoke on African women’s topics, including equal rights, wages, domestic and political violence, and female circumcision. Kim Pearson, a professor of English at the College of New Jersey, described her friend as “a connoisseur of culture.” She had the “Rolodex from God. She traveled the world and connected people with people,” Pearson said.

African-American Studies Expert Dies | News You Should Know | BET.com.

Generally, the goal of public relations is to create or manage a buzz around a business, product, service, brand or individual. According to Wikipedia, “public relations is the practice of managing the flow of information between an organization and its publics.” With the emergence of social networking sites such as Twitter, Facebook, Myspace and LinkedIn, businesses have almost unlimited access to the public. In order for PR to successfully manage the tide of information, PR representatives must venture beyond traditional media outlets to Web 2.0 in order to monitor all messages. In fact, social media management should be an integral piece of your public relations campaign.

Through social media management, a PR pro can help businesses interact with clients, customers and prospects to increase brand awareness and direct traffic to the desired website. A channel like Twitter allows your business to engage with customers, other industry leaders and the media to grow your list of followers and update them on your latest company news. Another top networking site and PR opportunity is LinkedIn. Through discussion forums and queries regarding a particular industry, you can be positioned as an expert. A high level of involvement online improves brand/business recognition and gives search engines and crawlers extra opportunities to find you and place you higher on search engine rankings. Regardless of which sites you use to increase your exposure (or your clients’), below are five ways to get the most out of social media as part of your public relations strategy.

1. Link to articles. Almost every media outlet has online versions of articles and news segments. When an article runs about your business, let others know by posting a link on your social media networks. This not only heightens brand awareness, it also shows the publication or channel that the public is interested in what the reporter said about your business. Bookmarking sites like Reddit, Delicious, StumpleUpon and Digg are also great ways to flag an article for others to find through keyword searches.
2. Drive traffic to website. Do not forget to always include your website in every email, blog comment and forum post. On LinkedIn, for example, after answering a question or posting on a forum, include your URL. If your post was interesting or informative, chances are high that the viewer will click on your link for more. In public relations, the online objective is to do more than just raise awareness; it is to direct interested parties to the business? door or web page. Then it is up to the business to make the sale or pursue the relationship.
3. Be an industry expert. Rather than focus on selling, present yourself as an educator. If you are in the IT industry, answer general questions and prove yourself to be a credible resource. When others view you as an industry expert, they will be more likely to turn to you for their IT needs and refer others to your business. This particularly applies to LinkedIn or any professional network.
4. Respond to feedback. The general public freely gives opinions all over the World Wide Web. A big aspect of managing social media is maintaining a pulse on what your customers and prospects are saying about you or the brand you represent. Gossip is no longer exchanged behind your back, it is public and is as simple to find as a Google or Twitter search. Once you discover comments, whether positive or negative, respond. If people sing your praises, thank them and use the feedback as a testimonial or an opportunity to retweet on Twitter or include as a status update on Facebook, FriendFeed or LinkedIn. If you come across disgruntled customers, it is best to make it right and put your best customer service practices to work.
5. Involve the audience. Some of the best viral marketing campaigns involve audience participation on Twitter, Facebook fan pages, YouTube and Myspace. One way to harness attention of your business through public relations is to host a contest. If you have a new product, invite your customers to think of a name for it. Include directions on your website, then direct participants to submit YouTube video entries and vote via Twitter or other sites. Not only would this make your company be incredibly searchable, but you generate a big hype around the new product that may warrant news coverage for your company as well.

5 Ways to Integrate Social Media with Public Relations | SocialComputingMagazine.com.