Rosemarie's Pearls » MySpace

Skyfire Beta 0.9 released- adds WVGA support and social networking

rosepena — Sat, 14 Feb 2009 12:06:00 +0000

Skyfire social networking

Skyfire is a mobile web browser that seems like it’s been in beta forever. That feeling won’t go away soon as the latest beta version has just been released, 0.9. This new version of Skyfire adds support for new screen sizes on the Windows Mobile platform, WVGA and WQVGA, which means it will now work on the Samsung Omnia and the Sony Ericsson Xperia X1.

Skyfire is the server-based browser that can handle virtually any video streaming and that sets it apart from just about every other mobile browser out there. This new version is also adding social networking with the ability to aggregate your Twitter, Facebook and other network updates right on a convenient page. From the press release:

The most noticeable change in the new version of Skyfire is a real-time activity wall which aggregates customized feeds from news, media, Facebook and Twitter. Skyfire is preconfigured with feeds from Digg, ESPN, Google News, Hulu, YouTube and Yahoo! News that display real-time updates on the start page. It is easy to customize your experience and add new feeds from your favorite websites. Skyfire now always keeps you connected with the newest content that is relevant to you.

Windows Mobile is not the only platform to get this new beta as a new Symbian beta is going live too. Owners of Nokia E or N series phones will be able to give Skyfire a good workout too. Owners of phones on either platform can get Skyfire Beta 0.9 from the web site. I have been running this new beta on the HTC Advantage for a few days and it works pretty well, although I am running RealVGA and it sometimes creates display problems.

Last year we interviewed the CEO of Skyfire, who gave us a glimpse of what this new version brings to the small screen and also where the browser is headed.

Gadget Gurus – GigaOM – Salon.com.

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Whee! New numbers on social network usage!

rosepena — Wed, 11 Feb 2009 00:09:33 +0000

(Credit: Compete.com)

The blogosphere simply loves to slurp up social-networking traffic stats, and on Monday we got a nice tasty serving of them with some new numbers from Compete.com for the month of January. The results? Facebook is in the lead, with about 68 million unique visitors, well ahead of MySpace’s 58 million. (The two are pegged at 1.1 billion and 810 million page views, respectively.)

This may be the first survey we’ve seen that puts Facebook ahead of the News Corp.-owned MySpace in U.S. traffic. It also puts Twitter as the third-biggest social-media site in the country by total page views, with only about six million unique visitors but a whopping 54 million views.

Compete’s numbers are interesting, because they often are pretty different from other analytics firms’. Here are some clarifications, explained to CNET News in an e-mail sent by Compete’s Andy Kazeniac: These are numbers stemming entirely from Web browser data in the U.S. That means that you won’t be pulling in any international numbers, where most of Facebook’s users are now, or data from widgets or third-party applications, which are how many avid Twitter users access the service. That means that it’s likely that Twitter’s reach is bigger than the numbers indicate.

What’s also intriguing is that there are a few social-media sites, like Flixster and LiveJournal, with relatively low unique visitor counts but proportionally very high page view counts, indicating that they probably have smallish bases of very loyal users.

Also pulling in notable numbers are LinkedIn, with about 11 million unique users, Classmates.com, with about 17 million, and Reunion.com, with slightly under 14 million. On the other end? AOL’s Bebo, an $850 million purchase, which Compete.com clocks in as having just shy of three million unique visitors. True, its biggest user bases are in the U.K. and Ireland, but that’s not good considering the price tag.

Still, statistics are like tequila shots. Always take ‘em with a few grains of salt and a slice of lime, and be warned that they may give you headaches.

Whee! New numbers on social network usage | Webware – CNET.

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MySpace, Facebook, spar over family safety

rosepena — Tue, 03 Feb 2009 22:33:06 +0000

MySpace announced on Tuesday that it has deleted 90,000 accounts owned by registered sex offenders. It’s good news for families, for MySpace, and for the state attorney general of Connecticut, who demanded last month that the News Corp.-owned social network turn over a roster of names.

It’s especially good news for Sentinel, the security company that MySpace used to track down the accounts. And now Sentinel appears to be trying to take advantage of its success with MySpace into a PR campaign partly aimed at getting Facebook into signing a contract as well.

John Cardillo, the CEO of Sentinel, gave an interview to TechCrunch in which he said thousands of those who were banned from MySpace can now be found on Facebook–not yet one of Sentinel’s clients.

“As the first and only social-networking site to use state-of-the-art technology to identify and remove registered sex offenders from its site, MySpace is proud of its leadership position and hopes that Facebook follows our lead in providing their members with the same protections,” a statement from MySpace read. “As part of our long-standing partnership with law enforcement and state attorneys general, we will continue to readily provide information on these removed offenders for their investigations.”

Unfairly accused? With the headline of the TechCrunch post referring to sex offenders on Facebook as “refugees,” and Cardillo calling the Palo Alto-based social network a “safe haven” for them, you’d think that there was some kind of mass creation of Facebook profiles on the part of sex offenders who had seen their MySpace profiles axed. There is, however, no evidence of that. Millions of people have profiles on both social networks, so it’s safe to assume that sex offenders probably do as well.

Facebook’s representatives weren’t thrilled by the “safe haven” allegation, to say the least.

5 Ways to Integrate Social Media with Public Relations

rosepena — Sat, 31 Jan 2009 13:18:03 +0000

Generally, the goal of public relations is to create or manage a buzz around a business, product, service, brand or individual. According to Wikipedia, “public relations is the practice of managing the flow of information between an organization and its publics.” With the emergence of social networking sites such as Twitter, Facebook, Myspace and LinkedIn, businesses have almost unlimited access to the public. In order for PR to successfully manage the tide of information, PR representatives must venture beyond traditional media outlets to Web 2.0 in order to monitor all messages. In fact, social media management should be an integral piece of your public relations campaign.

Through social media management, a PR pro can help businesses interact with clients, customers and prospects to increase brand awareness and direct traffic to the desired website. A channel like Twitter allows your business to engage with customers, other industry leaders and the media to grow your list of followers and update them on your latest company news. Another top networking site and PR opportunity is LinkedIn. Through discussion forums and queries regarding a particular industry, you can be positioned as an expert. A high level of involvement online improves brand/business recognition and gives search engines and crawlers extra opportunities to find you and place you higher on search engine rankings. Regardless of which sites you use to increase your exposure (or your clients’), below are five ways to get the most out of social media as part of your public relations strategy.

Link to articles. Almost every media outlet has online versions of articles and news segments. When an article runs about your business, let others know by posting a link on your social media networks. This not only heightens brand awareness, it also shows the publication or channel that the public is interested in what the reporter said about your business. Bookmarking sites like Reddit, Delicious, StumpleUpon and Digg are also great ways to flag an article for others to find through keyword searches.

Drive traffic to website. Do not forget to always include your website in every email, blog comment and forum post. On LinkedIn, for example, after answering a question or posting on a forum, include your URL. If your post was interesting or informative, chances are high that the viewer will click on your link for more. In public relations, the online objective is to do more than just raise awareness; it is to direct interested parties to the business? door or web page. Then it is up to the business to make the sale or pursue the relationship.

Be an industry expert. Rather than focus on selling, present yourself as an educator. If you are in the IT industry, answer general questions and prove yourself to be a credible resource. When others view you as an industry expert, they will be more likely to turn to you for their IT needs and refer others to your business. This particularly applies to LinkedIn or any professional network.

Respond to feedback. The general public freely gives opinions all over the World Wide Web. A big aspect of managing social media is maintaining a pulse on what your customers and prospects are saying about you or the brand you represent. Gossip is no longer exchanged behind your back, it is public and is as simple to find as a Google or Twitter search. Once you discover comments, whether positive or negative, respond. If people sing your praises, thank them and use the feedback as a testimonial or an opportunity to retweet on Twitter or include as a status update on Facebook, FriendFeed or LinkedIn. If you come across disgruntled customers, it is best to make it right and put your best customer service practices to work.

Involve the audience. Some of the best viral marketing campaigns involve audience participation on Twitter, Facebook fan pages, YouTube and Myspace. One way to harness attention of your business through public relations is to host a contest. If you have a new product, invite your customers to think of a name for it. Include directions on your website, then direct participants to submit YouTube video entries and vote via Twitter or other sites. Not only would this make your company be incredibly searchable, but you generate a big hype around the new product that may warrant news coverage for your company as well.

5 Ways to Integrate Social Media with Public Relations | SocialComputingMagazine.com.

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