Posts Tagged ‘Journalism’

Newsweek Plans Makeover to Fit a Smaller Audience

Monday, February 9th, 2009

Ozier Muhammad/The New York Times

Newsweek is planning a redesign and some shifts in content to fashion an opinionated take on events, aimed at a much smaller, and wealthier, readership.

When US Airways Flight 1549 glided safely onto the Hudson River last month, Newsweek did what news organizations have done for more than a century — it sent reporters and photographers to the scene. Considerable effort yielded a modest article on Newsweek’s Web site, and nothing in the printed magazine.

If a similar episode happens six months from now, editors say, Newsweek probably will not even bother.

Newsweek is about to begin a major change in its identity, with a new design, a much smaller and, it hopes, more affluent readership, and some shifts in content. The venerable newsweekly’s ingrained role of obligatory coverage of the week’s big events will be abandoned once and for all, executives say.

“There’s a phrase in the culture, ‘we need to take note of,’ ‘we need to weigh in on,’ ” said Newsweek’s editor, Jon Meacham. “That’s going away. If we don’t have something original to say, we won’t. The drill of chasing the week’s news to add a couple of hard-fought new details is not sustainable.”
Read More…

Newsweek Plans Makeover to Fit a Smaller Audience – NYTimes.com.

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  • July 31
    “…More and more individuals, owing to their bloodless indolence, will aspire to be nothing at all — in order to become the public, that abstract whole formed in the most ludicrous way, by all participants becoming a third party (an onlooker). This indolent mass which understands nothing and does nothing itself, this gallery, is on [...] […]
  • July 30
    “If it is to be possible that a man can will only one thing then he must will the Good…To will only one thing: but will this not inevitably become a longdrawn-out talk? If one should consider this matter properly must he not first consider, one by one, each goal in life that a man [...] […]
  • July 29
    “So they sat in their quiet sorrow: they did not harden themselves against the consolation of the world; they were humble enough to acknowledge that life is a dark saying, and as in their thought they were swift to listen to see if there might be an explanatory word, so were they also slow to [...] […]
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    “The object of faith is the reality of the teacher, that the teacher really exists. The answer of faith is therefore unconditionally yes or no. For the answer of faith is not concerned as to whether a doctrine is true or not, nor with respect to a teacher, whether his teaching is true or not; [...] […]
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    “Now in case a man were able to maintain himself upon the pinnacle of the instant choice, in case he could cease to be a man, in case he were in his inmost nature only an airy thought, in case personality meant nothing more than to be a kobold, which takes part indeed in the [...] […]
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  • July 25
    “If a man had a little button sewn on the inner pocket of his coat ‘on principle’ his otherwise unimportant and quite serviceable action would become charged with importance–it is not improbable that it would result in the formation of a society. ‘On principle’ a man may interest himself in the founding of a brothel [...] […]
  • July 24
    “And now consider Him, who is eternally unchangeable — and this human heart! O this human heart, what is not hidden in your secret recesses, unknown to others — and that is the least of it — but sometimes almost unknown to the individual himself! When a man has lived a few years it is [...] […]
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