Posts Tagged ‘internet’

Whee! New numbers on social network usage!

Wednesday, February 11th, 2009
(Credit: Compete.com)

The blogosphere simply loves to slurp up social-networking traffic stats, and on Monday we got a nice tasty serving of them with some new numbers from Compete.com for the month of January. The results? Facebook is in the lead, with about 68 million unique visitors, well ahead of MySpace’s 58 million. (The two are pegged at 1.1 billion and 810 million page views, respectively.)

This may be the first survey we’ve seen that puts Facebook ahead of the News Corp.-owned MySpace in U.S. traffic. It also puts Twitter as the third-biggest social-media site in the country by total page views, with only about six million unique visitors but a whopping 54 million views.

Compete’s numbers are interesting, because they often are pretty different from other analytics firms’. Here are some clarifications, explained to CNET News in an e-mail sent by Compete’s Andy Kazeniac: These are numbers stemming entirely from Web browser data in the U.S. That means that you won’t be pulling in any international numbers, where most of Facebook’s users are now, or data from widgets or third-party applications, which are how many avid Twitter users access the service. That means that it’s likely that Twitter’s reach is bigger than the numbers indicate.

What’s also intriguing is that there are a few social-media sites, like Flixster and LiveJournal, with relatively low unique visitor counts but proportionally very high page view counts, indicating that they probably have smallish bases of very loyal users.

Also pulling in notable numbers are LinkedIn, with about 11 million unique users, Classmates.com, with about 17 million, and Reunion.com, with slightly under 14 million. On the other end? AOL’s Bebo, an $850 million purchase, which Compete.com clocks in as having just shy of three million unique visitors. True, its biggest user bases are in the U.K. and Ireland, but that’s not good considering the price tag.

Still, statistics are like tequila shots. Always take ‘em with a few grains of salt and a slice of lime, and be warned that they may give you headaches.

Whee! New numbers on social network usage | Webware – CNET.

Twitter Fast Growing Beyond Its Messaging Roots

Tuesday, February 10th, 2009

Twitter_growing

Thanks to its open-ended design and a thriving user community, Twitter is fast outgrowing its roots as a simple, easy-to-use messaging service. Enterprising hackers are creating apps for sharing music and videos, to help you quit smoking and lose weight — spontaneously extending the text-based service into one of the web’s most fertile (and least likely) application platforms.

Hardware hackers have set up household appliances to send status alerts over Twitter, like a washing machine that tweets when the spin cycle is through, or a home security system that tweets whenever it senses movement inside the house. Others have incorporated Twitter into their DIY home automation systems. Forgot to turn off the lights? Send a tweet to flip the switch by remote control.

“It’s so simple and easy to access, people are thinking of more and more uses for the platform,” says Dan Wasyluk, creator of the Twitter-based Snipt service. Wasyluk launched Snipt last week as a way to let programmers share short snippets of code over Twitter.

Launched in 2007, Twitter quickly became a darling of the life-and mind-casting interneterati. But some saw boundless possibilities in the 140-character limit, and what was a slow trickle of innovation is now quickly elevating what is essentially a micro-blogging service into one of the internet’s most important technologies, along with instant messaging and e-mail.

Though it’s main use — sending and receiving short messages to your social network — is often dismissed as time-wasting trivia, Twitter’s potential as a broad internet platform is just beginning to be fully realized. Twitter has grown into a ubiquitous presence — you can send tweets from your phone, your desktop and your browser — that has potential to not only facilitate communication among humans, but even to make machines do your bidding.

Businesses are starting to be built around it. Botanicalls, for example, sells a Twitter-enabled hardware kit that lets your neglected house plants alert you when they’re thirsty.

The company has developed a tiny moisture sensor attached to a circuit board with an Ethernet port. You stick it in your plant’s soil, and when the moisture levels drop below a certain level, your plant sends you a tweet begging to be watered.

Using Twitter’s application programming interface (API), a programmer with even a modest amount of experience can create a web app that gathers public data from Twitter, or uses it to send links, commands or bursts of information.

“[Twitter's] open API is a huge reason it has grown into such a platform,” says Wasyluk.

File sharers were the first to rush in. The photo-sharing service TwitPic, one of the oldest Twitter mashups, lets users send pictures to their followers by storing a photo on its servers, then passing the link around on Twitter. Now there are newer apps like Tweetcube and Twittershare, which let users share larger media like MP3s and videos.

Twitter’s limited format of short, text-based announcements are a natural match for sites like TrackThis, which you can use to get status updates on FedEx and UPS packages, and Tweetajob, which job seekers can use to get real-time updates about new job openings.

Anyone who needs help quitting smoking can use Qwitter to monitor their progress. Those looking to lose weight can turn to TweetWhatYouEat or TweetYourEats.

Hardware hackers have put a new spin on the Twitter mashup — as it turns out, just about anything that can be plugged into the internet is capable of talking to Twitter.

Programmer Ryan Rose rigged up his washing machine to send him a tweet when his clothes are done. He just follows his machine’s twitter account (it’s PiMPY3WASH) and he knows when to go downstairs and move his undies to the dryer.

Linux hacker Shantanu Goel set up a video camera and some motion-sensing software on a PC connected to the internet. If anyone breaks into his house or goes snooping through his room, the software detects the movement and sends out a tweet.

Tech-savvy environmentalists can install Tweet-a-Watt, a gadget that plugs into your wall socket and connects to your wi-fi network. Once a day, the pocket-sized device broadcasts stats of your daily energy usage to Twitter.

Whether that sort of transparency results in embarrassment or bragging rights can be determined by a system like the one created by Justin Wickett. The Duke University student wired up his home so he could turn his lights on and off remotely, just by sending a text message to Twitter from his mobile phone.

Twitter Fast Growing Beyond Its Messaging Roots | Epicenter from Wired.com.

Twitter starts to talk up the charging companies plan

Tuesday, February 10th, 2009

Sometime soon, Twitter is expected to unveil its plan to make money. Based on comments made by Twitter co-founders Biz Stone and Evan Williams recently, it seems likely that plan will involve charging companies for accounts with special privileges.

In New York Magazine this week, both Stone and Williams said that charging companies for brand verification is something that the company was looking into. This makes a lot of sense, especially given the rise of fake profiles, like the one that was recently taken down for the Dalai Lama. They note that a paid corporate account could have features like a prompt when a new user joins a company’s feed.

Then today, Stone made similar comments to the UK-based Marketing Magazine. “We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” Stone told the publication. He went on to note that other ideas of charging companies to use Twitter to market products and/or provide customer service were on the table.

The latter part is something which companies like Zappos and Comcast have been doing for a while. They have employees that scan Twitter (something much easier now with Twitter Search) to see who is saying something about their company. If it’s something negative, or there is some kind of problem mentioned, these Zappos or Comcast Twitter users send messages to the user having the problem. I’ve experience this first hand with Comcast’s Twitter rep, Frank Eliason, who tweets from the account ComcastCares.

Marketing products on Twitter is a potentially more interesting idea from a revenue perspective. Late last year, Dell reported that it had made over $1 million in revenue thanks to Twitter. More recently, Dell announced that it would start offering deals exclusively to users who follow its accounts on Twitter. With Dell using Twitter to spur sales and clearly making money off of it, it makes sense that Twitter should be getting some of that. But the question of how much, is a tricky one.

“If it becomes complicated and costly, our instinct would be to move elsewhere,” Bob Pearson, vice-president of communities and conversations at Dell told Marketing Magazine. Other companies Marketing Magazine asked about the idea of Twitter charging businesses to market on its service, said similar things.

This idea of charging for corporate accounts, has been around since at least October, when CNET reported it was hearing whispers about such a plan. Since then, we’ve heard the exact same thing from a few other sources. In November, Williams started to float that idea out there publicly. But now, with talk about this plan clearly picking up, I think it’s a safe bet that it’s coming sooner rather than later.

Twitter has raised over $20 million in funding. Recent reports suggest that it’s looking for another $20 or so million, which could push its valuation close to a quarter of a billion dollars.

Twitter starts to talk up the charging companies plan » VentureBeat.

Facebook Opens Up (a Little) With New Developer Tools

Monday, February 9th, 2009

Imgfacebookconnect Look for a brand new crop of Facebook applications to spring up; the company recently announced some new API methods that will allow outside developers to access previously off-limits data, like your status updates, links and notes.

The new API tools see Facebook knocking a few welcome holes in its “walled garden” approach to the web, but don’t think Facebook is going to let anyone pull out your data and use it how they like. As always, protecting user privacy trumps everything else in the Facebook ecosystem.

As an example, the Facebook developer blog talks about how a travel app could use the new tools to allow its users to create and share notes on Facebook. The app could import text, pictures, and even videos — collect that data under a single application tab and you have a community travel network.

In other words, the real growth from the new API tools will be in pushing data into Facebook, not offering new ways to pull it out.

Some have suggested that that new API tools are Facebook’s bid to take on Twitter, but that logic misses the point entirely. If Twitter is the world shouting out 140 character conversations, Facebook remains a private dinner party.

The new API methods merely add some new things to the private party menu — namely status updates, links and notes. If Facebook’s private party is emulating anything it’s FriendFeed — the new API tools open up a way to add more topics to the conversation, not a way to move the conversation out in the open.

While it certainly seems like Facebook would like to see a mashup and application ecosystem — like Twitter has spawned — develop around its own platform, the site is also hamstrung by its beginnings as a very private place to share information with friends.

Unlike Twitter or Flickr — which both grew, at least in part, as a result of their open APIs, allowing developers mashup and re-purpose data in ways far beyond the original design — Facebook has grown as a closed service that jealously safeguards its users’ data and privacy.

I spoke with Dave Morin and Mike Vernal, the lead developers behind Facebook Connect, earlier this month, asking both where Facebook Connect was headed and whether or not the site will ever really open up.

While Morin and Vernal made it clear that Facebook wants be part of the open web, nearly every question I asked circled back around to the common theme — how can Facebook open up, yet still keep user data protected?

Announcement’s like today’s new API tools are a welcome step toward an open Facebook, but ultimately it seems almost impossible to have it both ways (private and open).

Facebook might want to be a source of popular mashups and support an entire ecosystem of apps like Twitter, but the main reason those ecosystems exist is because all the data on the site is available to mashup/application developers.

How interesting would a Twitter meme tracker be if it only tracked 5 percent of Twitter users? Given Facebook’s API limitations, that’s about the best statistical sampling a Facebook app can hope for.

In order to protect user data Facebook applications can only access data from users that have agreed to let the application do so. Even the most wildly popular applications can only claim about 15 percent of Facebook users are participating — hardly a compelling data source when there’s Twitter or other services available that offer full access to all data.

Is Facebook wrong to protect its users data? Of course not. That’s where much of its value lies — people trust Facebook with sensitive information. But the downside to that is that Facebook can never be Twitter, nor can it be Flickr, or any other truly open site.

But of course that doesn’t mean that Facebook can’t carve its own niche. The real value of the new API tools lies not in pulling data out of Facebook, but pushing it in. Does that mean your links and notes will disappear behind the Facebook walls? Yes, but if the links are pulled from Delicious and the notes from FriendFeed (for example) then the content is already on the open web.

With more data coming in there will be additional stuff to explore within Facebook — potentially the biggest winners are groups and communities both within Facebook and those that are starting to form around Facebook Connect.

Expect tools like news aggregators, community link pools and perhaps Digg-like link suggestion and rating applications to pop up in the wake of the new developer tools.

Facebook Opens Up (a Little) With New Developer Tools | Epicenter from Wired.com.

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  • July 31
    “…More and more individuals, owing to their bloodless indolence, will aspire to be nothing at all — in order to become the public, that abstract whole formed in the most ludicrous way, by all participants becoming a third party (an onlooker). This indolent mass which understands nothing and does nothing itself, this gallery, is on [...] […]
  • July 30
    “If it is to be possible that a man can will only one thing then he must will the Good…To will only one thing: but will this not inevitably become a longdrawn-out talk? If one should consider this matter properly must he not first consider, one by one, each goal in life that a man [...] […]
  • July 29
    “So they sat in their quiet sorrow: they did not harden themselves against the consolation of the world; they were humble enough to acknowledge that life is a dark saying, and as in their thought they were swift to listen to see if there might be an explanatory word, so were they also slow to [...] […]
  • July 28
    “The object of faith is the reality of the teacher, that the teacher really exists. The answer of faith is therefore unconditionally yes or no. For the answer of faith is not concerned as to whether a doctrine is true or not, nor with respect to a teacher, whether his teaching is true or not; [...] […]
  • July 27
    “Now in case a man were able to maintain himself upon the pinnacle of the instant choice, in case he could cease to be a man, in case he were in his inmost nature only an airy thought, in case personality meant nothing more than to be a kobold, which takes part indeed in the [...] […]
  • July 26
    “Adversity doesn’t just knit people together but elicits also that beautiful inner community, as the frost forms patterns on the windowpane which the warmth of the sun then erases.” ——————————————————– ~Source: The Journals (1835) Author: Søren Kierkegaard Filed under: Blooms Tagged: The Journals […]
  • July 25
    “If a man had a little button sewn on the inner pocket of his coat ‘on principle’ his otherwise unimportant and quite serviceable action would become charged with importance–it is not improbable that it would result in the formation of a society. ‘On principle’ a man may interest himself in the founding of a brothel [...] […]
  • July 24
    “And now consider Him, who is eternally unchangeable — and this human heart! O this human heart, what is not hidden in your secret recesses, unknown to others — and that is the least of it — but sometimes almost unknown to the individual himself! When a man has lived a few years it is [...] […]
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