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	<title>Rosemarie's Pearls &#187; facebook</title>
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		<title>Skyfire Beta 0.9 released- adds WVGA support and social networking</title>
		<link>http://rosepena.com/2009/02/14/skyfire-beta-09-released-adds-wvga-support-and-social-networking/</link>
		<comments>http://rosepena.com/2009/02/14/skyfire-beta-09-released-adds-wvga-support-and-social-networking/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 12:06:00 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
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		<guid isPermaLink="false">http://rosepena.com/?p=558</guid>
		<description><![CDATA[Skyfire social networking
Skyfire is a mobile web browser that seems like it’s been in beta forever.  That feeling won’t go away soon as the latest beta version has just been released, 0.9.  This new version of Skyfire adds support for new screen sizes on the Windows Mobile platform, WVGA and WQVGA, which means it will [...]


Related posts:<ol><li><a href='http://rosepena.com/2009/02/11/whee-new-numbers-on-social-network-usage/' rel='bookmark' title='Permanent Link: Whee! New numbers on social network usage!'>Whee! New numbers on social network usage!</a> <small> (Credit: Compete.com) The blogosphere simply loves to slurp up...</small></li><li><a href='http://rosepena.com/2009/02/11/which-apps-are-using-the-new-facebook-apis/' rel='bookmark' title='Permanent Link: Which apps are using the new Facebook APIs?'>Which apps are using the new Facebook APIs?</a> <small> This past weekend&#8217;s announcement by Facebook that the company...</small></li><li><a href='http://rosepena.com/2009/01/20/social-networking-services-ramping-up/' rel='bookmark' title='Permanent Link: Social-networking services ramping up'>Social-networking services ramping up</a> <small> When President-elect Barack Obama takes the oath of office,...</small></li></ol>

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			<content:encoded><![CDATA[<div><img class="size-full wp-image-29524" title="fireplace_1_portrait" src="http://jkontherun.files.wordpress.com/2009/02/fireplace_1_portrait.jpg?w=240&amp;h=320" alt="fireplace_1_portrait" width="240" height="320" />Skyfire social networking</div>
<p>Skyfire is a mobile web browser that seems like it’s been in beta forever.  That feeling won’t go away soon as the latest beta version has just been released, 0.9.  This new version of Skyfire adds support for new screen sizes on the Windows Mobile platform, WVGA and WQVGA, which means it will now work on the Samsung Omnia and the Sony Ericsson Xperia X1.</p>
<p>Skyfire is the server-based browser that can handle virtually any video streaming and that sets it apart from just about every other mobile browser out there. This new version is also adding social networking with the ability to aggregate your Twitter, Facebook and other network updates right on a convenient page.  From the press release:</p>
<blockquote><p>The most noticeable change in the new version of Skyfire is a real-time activity wall which aggregates customized feeds from news, media, Facebook and Twitter. Skyfire is preconfigured with feeds from Digg, ESPN, Google News, Hulu, YouTube and Yahoo! News that display real-time updates on the start page. It is easy to customize your experience and add new feeds from your favorite websites.  Skyfire now always keeps you connected with the newest content that is relevant to you.</p></blockquote>
<p>Windows Mobile is not the only platform to get this new beta as a new Symbian beta is going live too.  Owners of Nokia E or N series phones will be able to give Skyfire a good workout too.  Owners of phones on either platform can get <a href="http://www.skyfire.com/" target="_blank" onclick="urchinTracker('/outgoing/www.skyfire.com/?referer=');">Skyfire Beta 0.9 from the web site</a>.  I have been running this new beta on the HTC Advantage for a few days and it works pretty well, although I am running RealVGA and it sometimes creates display problems.</p>
<p>Last year we<a href="http://events.gigaom.com/mobilize/08/Watch#interview-Skyfire" target="_blank" onclick="urchinTracker('/outgoing/events.gigaom.com/mobilize/08/Watch_interview-Skyfire?referer=');"> interviewed the CEO of Skyfire</a>, who gave us a glimpse of what this new version brings to the small screen and also where the browser is headed.</p>
<p><a href="http://www.salon.com/tech/giga_om/gadget_gurus/2009/02/12/skyfire_beta_09_released_adds_wvga_support_and_social_networking/" onclick="urchinTracker('/outgoing/www.salon.com/tech/giga_om/gadget_gurus/2009/02/12/skyfire_beta_09_released_adds_wvga_support_and_social_networking/?referer=');">Gadget Gurus &#8211; GigaOM &#8211; Salon.com</a>.</p>


<p>Related posts:<ol><li><a href='http://rosepena.com/2009/02/11/whee-new-numbers-on-social-network-usage/' rel='bookmark' title='Permanent Link: Whee! New numbers on social network usage!'>Whee! New numbers on social network usage!</a> <small> (Credit: Compete.com) The blogosphere simply loves to slurp up...</small></li><li><a href='http://rosepena.com/2009/02/11/which-apps-are-using-the-new-facebook-apis/' rel='bookmark' title='Permanent Link: Which apps are using the new Facebook APIs?'>Which apps are using the new Facebook APIs?</a> <small> This past weekend&#8217;s announcement by Facebook that the company...</small></li><li><a href='http://rosepena.com/2009/01/20/social-networking-services-ramping-up/' rel='bookmark' title='Permanent Link: Social-networking services ramping up'>Social-networking services ramping up</a> <small> When President-elect Barack Obama takes the oath of office,...</small></li></ol></p>
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		</item>
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		<title>Which apps are using the new Facebook APIs?</title>
		<link>http://rosepena.com/2009/02/11/which-apps-are-using-the-new-facebook-apis/</link>
		<comments>http://rosepena.com/2009/02/11/which-apps-are-using-the-new-facebook-apis/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 00:17:30 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
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		<guid isPermaLink="false">http://rosepena.com/?p=529</guid>
		<description><![CDATA[
This past weekend&#8217;s announcement by Facebook that the company would be opening up its APIs to allow for posting of notes, videos and more has left some companies scrambling to add new functionality to existing applications. Below we&#8217;ve highlighted a handful of the ones that let you post to Facebook from a desktop client, be [...]


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			<content:encoded><![CDATA[<div class="postBody">
<p>This past weekend&#8217;s announcement by <a href="http://www.facebook.com/" onclick="urchinTracker('/outgoing/www.facebook.com/?referer=');">Facebook</a> that the company would be <a href="http://news.cnet.com/8301-17939_109-10159110-2.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-17939_109-10159110-2.html?referer=');">opening up its APIs</a> to allow for posting of notes, videos and more has left some companies scrambling to add new functionality to existing applications. Below we&#8217;ve highlighted a handful of the ones that let you post to Facebook from a desktop client, be it standalone or something that plugs into your browser.</p>
<p>We&#8217;ve talked to the people at each one to see when you should be expecting to be able to make use of the new API in each app:</p>
<div class="cnet-image-div image-regular float-left" style="width: 150px;"><a href="http://www.drinkbrainjuice.com/blogo" onclick="urchinTracker('/outgoing/www.drinkbrainjuice.com/blogo?referer=');"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20090210/Blogo-logo-smallr.png" alt="" width="150" height="84" /></a></div>
<p>&#8220;<a href="http://www.drinkbrainjuice.com/blogo" onclick="urchinTracker('/outgoing/www.drinkbrainjuice.com/blogo?referer=');">Blogo</a> already supports Facebook status updates through its integration with Ping.fm,&#8221; says Benjamin Jackson, Blogo&#8217;s technical director. &#8220;As for more robust Facebook integration, you can be absolutely certain that we&#8217;ll be running to integrate this as quickly as possible. We&#8217;ll be shooting to send out a beta next week.&#8221;</p>
<div class="cnet-image-div image-regular float-left" style="width: 150px;"><a href="http://www.friendbar.com/" onclick="urchinTracker('/outgoing/www.friendbar.com/?referer=');"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20090210/Friendbar-small.png" alt="" width="150" height="53" /></a></div>
<p><a href="http://www.friendbar.com/" onclick="urchinTracker('/outgoing/www.friendbar.com/?referer=');">Friendbar </a>creator Edo Segal says &#8220;we love the fact that facebook [is] opening up more services,&#8221; and &#8220;definitely plan to include support for these API&#8217;s in upcoming versions.&#8221; Segal also says he wants a higher level of access to that data. &#8220;For example, to be able to post comments to users photos and status updates, and to directly send a Facebook message to a user via the API.&#8221;</p>
<div class="cnet-image-div image-regular float-left" style="width: 150px;"><a href="http://ping.fm/" onclick="urchinTracker('/outgoing/ping.fm/?referer=');"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20090210/PingFM-logo-smallr.png" alt="" width="150" height="80" /></a></div>
<p>Posting of notes through <a href="http://ping.fm/" onclick="urchinTracker('/outgoing/ping.fm/?referer=');">Ping.fm</a> is up and running. &#8220;We&#8217;re still assembling some other ideas on how to use their new features,&#8221; says founder and CEO Sean McCullough. Worth a mention is that many of the services on this list go through Ping.fm to re-syndicate user messages.</p>
<div class="cnet-image-div image-regular float-left" style="width: 150px;"><a href="http://www.sociagami.com/" onclick="urchinTracker('/outgoing/www.sociagami.com/?referer=');"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20090210/sociagami-logo-smallr.png" alt="" width="150" height="60" /></a></div>
<p>&#8220;<a href="http://sociagami.com/" onclick="urchinTracker('/outgoing/sociagami.com/?referer=');">Sociagami </a>has always been committed to deep integration with social networking sites like Facebook and Myspace and we will definitely be taking advantage of the new API features in 2.0,&#8221; says Charlie Robbins, director of social network integration for Sociagami. &#8220;Unfortunately, using an API based implementation will mean that Sociagami 2.0 will not have the messaging and wall posting features that came with 1.0.&#8221;</p>
<div class="cnet-image-div image-regular float-left" style="width: 150px;"><a href="http://www.twhirl.org/" onclick="urchinTracker('/outgoing/www.twhirl.org/?referer=');"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20090210/Twhirl-logo-smallr.png" alt="" width="150" height="71" /></a></div>
<p>Working on it for an upcoming build. &#8220;The video part will be an important one!&#8221; says Loic Le Meur, CEO of <a href="http://www.seesmic.com/" onclick="urchinTracker('/outgoing/www.seesmic.com/?referer=');">Seesmic </a>which acquired/owns Twhirl. The latest version, which <a href="http://news.cnet.com/8301-17939_109-10159995-2.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-17939_109-10159995-2.html?referer=');">was released on Monday</a> added in Ping.fm support, letting you cross post messages to your Facebook profile.</p>
<div class="cnet-image-div image-regular float-left" style="width: 150px;"><a href="http://www.yoono.com/" onclick="urchinTracker('/outgoing/www.yoono.com/?referer=');"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20090210/Yoono-logo-smallr.png" alt="" width="150" height="71" /></a></div>
<p>&#8220;Yes, we are actively working on implementing the new Facebook API and rolling it out ASAP,&#8221; says Regan Fletcher, <a href="http://www.yoono.com/" onclick="urchinTracker('/outgoing/www.yoono.com/?referer=');">Yoono</a>&#8217;s VP of business development. Our overall objective really is to maximize our use of the Facebook API in order to allow users who have added Facebook to Yoono to have the best possible experience and functionality.&#8221;</p>
<div class="cnet-image-div image-regular float-left" style="width: 150px;"><a href="http://www.alertthingy.com/" onclick="urchinTracker('/outgoing/www.alertthingy.com/?referer=');"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20090210/AlertThingy-logo-smallr.png" alt="" width="150" height="125" /></a></div>
<p>&#8220;It does look like some of this new functionality is available via the REST API which we use and we can run FQL queries (which we do),&#8221; says <a href="http://www.alertthingy.com/" onclick="urchinTracker('/outgoing/www.alertthingy.com/?referer=');">AlertThingy</a> creator Clive Howard. &#8220;We will be revisiting this prior to the next version and if we can do then I&#8217;m sure it will make it into 3.x.&#8221; Version 3 of AlertThingy <a href="http://news.cnet.com/8301-17939_109-10159995-2.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-17939_109-10159995-2.html?referer=');">was released on Monday morning</a>.<br />
Apps that we pinged but have not yet responded: <a href="http://flock.com/" onclick="urchinTracker('/outgoing/flock.com/?referer=');">Flock</a>, <a href="http://www.feedalizr.com/" onclick="urchinTracker('/outgoing/www.feedalizr.com/?referer=');">Feedalizr</a>, <a href="http://blog.circlesixdesign.com/download/moodswing/" onclick="urchinTracker('/outgoing/blog.circlesixdesign.com/download/moodswing/?referer=');">Moodswing/blast</a>, and <a href="https://launchpad.net/gwibber" onclick="urchinTracker('/outgoing/launchpad.net/gwibber?referer=');">Gwibber</a>. We&#8217;ll update this post if we hear back.</div>
<p><a href="http://news.cnet.com/8301-17939_109-10160696-2.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-17939_109-10160696-2.html?referer=');">Which apps are using the new Facebook APIs? | Webware &#8211; CNET</a>.</p>


<p>Related posts:<ol><li><a href='http://rosepena.com/2009/02/06/facebook-throws-its-weight-behind-openid/' rel='bookmark' title='Permanent Link: Facebook Throws its Weight Behind OpenID'>Facebook Throws its Weight Behind OpenID</a> <small> Facebook has joined the board of the OpenID Foundation,...</small></li><li><a href='http://rosepena.com/2009/02/14/skyfire-beta-09-released-adds-wvga-support-and-social-networking/' rel='bookmark' title='Permanent Link: Skyfire Beta 0.9 released- adds WVGA support and social networking'>Skyfire Beta 0.9 released- adds WVGA support and social networking</a> <small>Skyfire social networking Skyfire is a mobile web browser that...</small></li><li><a href='http://rosepena.com/2009/02/09/facebook-opens-up-a-little-with-new-developer-tools/' rel='bookmark' title='Permanent Link: Facebook Opens Up (a Little) With New Developer Tools'>Facebook Opens Up (a Little) With New Developer Tools</a> <small> Look for a brand new crop of Facebook applications...</small></li></ol></p>
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		<title>Whee! New numbers on social network usage!</title>
		<link>http://rosepena.com/2009/02/11/whee-new-numbers-on-social-network-usage/</link>
		<comments>http://rosepena.com/2009/02/11/whee-new-numbers-on-social-network-usage/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 00:09:33 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
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		<category><![CDATA[facebook]]></category>
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		<guid isPermaLink="false">http://rosepena.com/?p=525</guid>
		<description><![CDATA[
(Credit: Compete.com)
The blogosphere simply loves to slurp up social-networking traffic stats, and on Monday we got a nice tasty serving of them with some new numbers from Compete.com for the month of January. The results? Facebook is in the lead, with about 68 million unique visitors, well ahead of MySpace&#8217;s 58 million. (The two are [...]


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			<content:encoded><![CDATA[<div class="postBody">
<div class="cnet-image-div image-regular float-none" style="width: 382px;"><img class="cnet-image" src="http://i.i.com.com/cnwk.1d/i/bto/20090210/compete.gif" alt="" width="382" height="504" /><span class="image-credit">(Credit: Compete.com)</span></div>
<p>The blogosphere <a title="Facebook now twice as big as MySpace? Oh boy -- Friday, Jan 23, 2009" href="http://news.cnet.com/8301-13577_3-10148855-36.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-13577_3-10148855-36.html?referer=');">simply loves to slurp up</a> social-networking traffic stats, and on Monday we got a nice tasty serving of them with <a href="http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/" onclick="urchinTracker('/outgoing/blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/?referer=');">some new numbers</a> from <a href="http://www.compete.com/" onclick="urchinTracker('/outgoing/www.compete.com/?referer=');">Compete.com</a> for the month of January. The results? Facebook is in the lead, with about 68 million unique visitors, well ahead of MySpace&#8217;s 58 million. (The two are pegged at 1.1 billion and 810 million page views, respectively.)</p>
<p>This may be the first survey we&#8217;ve seen that <a title="MySpace about to lose out to Facebook in U.S.? -- Tuesday, Sep 30, 2008" href="http://news.cnet.com/8301-13577_3-10054820-36.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-13577_3-10054820-36.html?referer=');">puts Facebook ahead of the News Corp.-owned MySpace</a> in U.S. traffic. It also puts Twitter as the third-biggest social-media site in the country by total page views, with only about six million unique visitors but a whopping 54 million views.</p>
<p>Compete&#8217;s numbers are interesting, because they often are pretty different from other analytics firms&#8217;. Here are some clarifications, explained to CNET News in an e-mail sent by Compete&#8217;s Andy Kazeniac: These are numbers stemming entirely from Web browser data in the U.S. That means that you won&#8217;t be pulling in any international numbers, where most of Facebook&#8217;s users are now, or data from widgets or third-party applications, which are how many avid Twitter users access the service. That means that it&#8217;s likely that Twitter&#8217;s reach is bigger than the numbers indicate.</p>
<p>What&#8217;s also intriguing is that there are a few social-media sites, like Flixster and LiveJournal, with relatively low unique visitor counts but proportionally very high page view counts, indicating that they probably have smallish bases of very loyal users.</p>
<p>Also pulling in notable numbers are LinkedIn, with about 11 million unique users, Classmates.com, with about 17 million, and Reunion.com, with slightly under 14 million. On the other end? AOL&#8217;s Bebo, <a title="AOL buys social network Bebo for $850 million -- Thursday, Mar 13, 2008" href="http://news.cnet.com/8301-13577_3-9893014-36.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-13577_3-9893014-36.html?referer=');">an $850 million purchase</a>, which Compete.com clocks in as having just shy of three million unique visitors. True, its biggest user bases are in the U.K. and Ireland, but that&#8217;s not good considering the price tag.</p>
<p>Still, statistics are like tequila shots. Always take &#8216;em with a few grains of salt and a slice of lime, and be warned that they may give you headaches.</p></div>
<p><a href="http://news.cnet.com/8301-17939_109-10160850-2.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-17939_109-10160850-2.html?referer=');">Whee! New numbers on social network usage | Webware &#8211; CNET</a>.</p>


<p>Related posts:<ol><li><a href='http://rosepena.com/2009/02/14/skyfire-beta-09-released-adds-wvga-support-and-social-networking/' rel='bookmark' title='Permanent Link: Skyfire Beta 0.9 released- adds WVGA support and social networking'>Skyfire Beta 0.9 released- adds WVGA support and social networking</a> <small>Skyfire social networking Skyfire is a mobile web browser that...</small></li><li><a href='http://rosepena.com/2009/01/31/5-ways-to-integrate-social-media-with-public-relations/' rel='bookmark' title='Permanent Link: 5 Ways to Integrate Social Media with Public Relations'>5 Ways to Integrate Social Media with Public Relations</a> <small>Generally, the goal of public relations is to create or...</small></li><li><a href='http://rosepena.com/2009/01/21/twitter-overtakes-digg-in-popularity/' rel='bookmark' title='Permanent Link: Twitter Overtakes Digg in Popularity'>Twitter Overtakes Digg in Popularity</a> <small>Putting your thoughts in 140 characters and sharing them with...</small></li></ol></p>
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		<title>Facebook Opens Up (a Little) With New Developer Tools</title>
		<link>http://rosepena.com/2009/02/09/facebook-opens-up-a-little-with-new-developer-tools/</link>
		<comments>http://rosepena.com/2009/02/09/facebook-opens-up-a-little-with-new-developer-tools/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:34:27 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>
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		<category><![CDATA[internet]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=509</guid>
		<description><![CDATA[



 Look for a brand new crop of Facebook applications to spring up; the company recently announced some new API methods that will allow outside developers to access previously off-limits data, like your status updates, links and notes.
The new API tools see Facebook knocking a few welcome holes in its “walled garden” approach to the [...]


Related posts:<ol><li><a href='http://rosepena.com/2009/02/06/facebook-throws-its-weight-behind-openid/' rel='bookmark' title='Permanent Link: Facebook Throws its Weight Behind OpenID'>Facebook Throws its Weight Behind OpenID</a> <small> Facebook has joined the board of the OpenID Foundation,...</small></li><li><a href='http://rosepena.com/2009/02/11/which-apps-are-using-the-new-facebook-apis/' rel='bookmark' title='Permanent Link: Which apps are using the new Facebook APIs?'>Which apps are using the new Facebook APIs?</a> <small> This past weekend&#8217;s announcement by Facebook that the company...</small></li><li><a href='http://rosepena.com/2009/01/31/how-ya-doing-facebook-wants-to-know/' rel='bookmark' title='Permanent Link: How Ya Doing? Facebook Wants to Know.'>How Ya Doing? Facebook Wants to Know.</a> <small>The social networking site is exploring ways to measure and...</small></li></ol>

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<p><img style="margin: 0px 0px 5px 5px; float: right;" title="Imgfacebookconnect" src="http://blog.wired.com/photos/uncategorized/2008/12/01/imgfacebookconnect.jpg" border="0" alt="Imgfacebookconnect" /> Look for a brand new crop of Facebook applications to spring up; the company recently announced some <a href="http://developers.facebook.com/news.php?blog=1&amp;story=193" onclick="urchinTracker('/outgoing/developers.facebook.com/news.php?blog=1_amp_story=193&amp;referer=');">new API methods</a> that will allow outside developers to access previously off-limits data, like your status updates, links and notes.</p>
<p>The new API tools see Facebook knocking a few welcome holes in its “<a href="http://www.wired.com/software/webservices/news/2007/08/open_social_net" onclick="urchinTracker('/outgoing/www.wired.com/software/webservices/news/2007/08/open_social_net?referer=');">walled garden</a>” approach to the web, but don’t think Facebook is going to let anyone pull out your data and use it how they like. As always, protecting user privacy trumps everything else in the Facebook ecosystem.</p>
<p>As an example, the Facebook developer blog talks about how a travel app could use the new tools to allow its users to create and share notes on Facebook. The app could import text, pictures, and even videos — collect that data under a single application tab and you have a community travel network.</p>
<p>In other words, the real growth from the new API tools will be in pushing data into Facebook, not offering new ways to pull it out.</p>
<p>Some have <a href="http://www.allfacebook.com/2009/02/facebook-opens-status-api-say-goodbye-to-twitter/" onclick="urchinTracker('/outgoing/www.allfacebook.com/2009/02/facebook-opens-status-api-say-goodbye-to-twitter/?referer=');">suggested</a> that that new API tools are Facebook’s bid to take on <a href="http://twitter.com/" onclick="urchinTracker('/outgoing/twitter.com/?referer=');">Twitter</a>, but that logic misses the point entirely. If Twitter is the world shouting out 140 character conversations, Facebook remains a private dinner party.</div>
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<p>The new API methods merely add some new things to the private party menu — namely status updates, links and notes. If Facebook’s private party is emulating anything it’s <a href="http://friendfeed.com/" onclick="urchinTracker('/outgoing/friendfeed.com/?referer=');">FriendFeed</a> — the new API tools open up a way to add more topics to the conversation, not a way to move the conversation out in the open.</p>
<p>While it certainly seems like Facebook would like to see a mashup and application ecosystem — like Twitter has spawned — develop around its own platform, the site is also hamstrung by its beginnings as a very private place to share information with friends.</p>
<p>Unlike Twitter or Flickr — which both grew, at least in part, as a result of their open APIs, allowing developers mashup and re-purpose data in ways far beyond the original design — Facebook has grown as a closed service that jealously safeguards its users’ data and privacy.</p>
<p>I spoke with Dave Morin and Mike Vernal, the lead developers behind Facebook Connect, earlier this month, asking both where Facebook Connect was headed and whether or not the site will ever really open up.</p>
<p>While Morin and Vernal made it clear that Facebook wants be <a href="http://blog.wired.com/business/2009/02/facebook-throws.html" onclick="urchinTracker('/outgoing/blog.wired.com/business/2009/02/facebook-throws.html?referer=');">part of the open web</a>, nearly every question I asked circled back around to the common theme — how can Facebook open up, yet still keep user data protected?</p>
<p>Announcement’s like today’s new API tools are a welcome step toward an open Facebook, but ultimately it seems almost impossible to have it both ways (private and open).</p>
<p>Facebook might want to be a source of popular mashups and support an entire ecosystem of apps like Twitter, but the main reason those ecosystems exist is because <strong>all</strong> the data on the site is available to mashup/application developers.</p>
<p>How interesting would a Twitter meme tracker be if it only tracked 5 percent of Twitter users? Given Facebook’s API limitations, that’s about the best statistical sampling a Facebook app can hope for.</p>
<p>In order to protect user data Facebook applications can only access data from users that have agreed to let the application do so. Even the most wildly popular applications can <a href="http://www.facebook.com/press/info.php?statistics" onclick="urchinTracker('/outgoing/www.facebook.com/press/info.php?statistics&amp;referer=');">only claim</a> about 15 percent of Facebook users are participating — hardly a compelling data source when there’s Twitter or other services available that offer full access to all data.</p>
<p>Is Facebook wrong to protect its users data? Of course not. That’s where much of its value lies — people trust Facebook with sensitive information. But the downside to that is that Facebook can never be Twitter, nor can it be Flickr, or any other truly open site.</p>
<p>But of course that doesn’t mean that Facebook can’t carve its own niche. The real value of the new API tools lies not in pulling data out of Facebook, but pushing it in. Does that mean your links and notes will disappear behind the Facebook walls? Yes, but if the links are pulled from Delicious and the notes from FriendFeed (for example) then the content is already on the open web.</p>
<p>With more data coming in there will be additional stuff to explore within Facebook — potentially the biggest winners are groups and communities both within Facebook and those that are starting to form around Facebook Connect.</p>
<p>Expect tools like news aggregators, community link pools and perhaps Digg-like link suggestion and rating applications to pop up in the wake of the new developer tools.</p>
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<p><a href="http://blog.wired.com/business/2009/02/facebook-opens.html" onclick="urchinTracker('/outgoing/blog.wired.com/business/2009/02/facebook-opens.html?referer=');">Facebook Opens Up (a Little) With New Developer Tools | Epicenter from Wired.com</a>.</p>


<p>Related posts:<ol><li><a href='http://rosepena.com/2009/02/06/facebook-throws-its-weight-behind-openid/' rel='bookmark' title='Permanent Link: Facebook Throws its Weight Behind OpenID'>Facebook Throws its Weight Behind OpenID</a> <small> Facebook has joined the board of the OpenID Foundation,...</small></li><li><a href='http://rosepena.com/2009/02/11/which-apps-are-using-the-new-facebook-apis/' rel='bookmark' title='Permanent Link: Which apps are using the new Facebook APIs?'>Which apps are using the new Facebook APIs?</a> <small> This past weekend&#8217;s announcement by Facebook that the company...</small></li><li><a href='http://rosepena.com/2009/01/31/how-ya-doing-facebook-wants-to-know/' rel='bookmark' title='Permanent Link: How Ya Doing? Facebook Wants to Know.'>How Ya Doing? Facebook Wants to Know.</a> <small>The social networking site is exploring ways to measure and...</small></li></ol></p>
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		<title>Seven no-cost solutions for the savvy job hunter</title>
		<link>http://rosepena.com/2009/02/07/seven-no-cost-solutions-for-the-savvy-job-hunter/</link>
		<comments>http://rosepena.com/2009/02/07/seven-no-cost-solutions-for-the-savvy-job-hunter/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 13:52:30 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Business]]></category>
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		<category><![CDATA[job search]]></category>
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		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=494</guid>
		<description><![CDATA[
Bring your resume to life with a VisualCV.
You&#8217;ve come to terms with the reality of the current job market. There are jobs available; but, it will take focus, dedication, and a bit of savvy to land one. No problem.
You&#8217;re ready to take a no-excuses approach to your job hunt and you&#8217;ve diagnosed any underlying job [...]


Related posts:<ol><li><a href='http://rosepena.com/2009/01/31/5-ways-to-integrate-social-media-with-public-relations/' rel='bookmark' title='Permanent Link: 5 Ways to Integrate Social Media with Public Relations'>5 Ways to Integrate Social Media with Public Relations</a> <small>Generally, the goal of public relations is to create or...</small></li><li><a href='http://rosepena.com/2009/01/13/social-media-it%e2%80%99s-not-the-size-of-your-following-it%e2%80%99s-what-you-do-with-it-searchviews-daily-insights-on-search-marketing-social-media-and-seo-by-reprise-media/' rel='bookmark' title='Permanent Link: Social Media: It’s Not The Size of Your Following, It’s What You Do With It'>Social Media: It’s Not The Size of Your Following, It’s What You Do With It</a> <small> We and many others have been pushing Twitter as...</small></li><li><a href='http://rosepena.com/2009/02/11/which-apps-are-using-the-new-facebook-apis/' rel='bookmark' title='Permanent Link: Which apps are using the new Facebook APIs?'>Which apps are using the new Facebook APIs?</a> <small> This past weekend&#8217;s announcement by Facebook that the company...</small></li></ol>

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			<content:encoded><![CDATA[<div id="hidefrompromo" style="margin: 0pt 0pt 10px 10px; float: right; font-size: 10px; color: #333333;"><img src="http://image.examiner.com/images/blog/wysiwyg/image/VisualCV1.png" alt="VisualCV brings the traditional resume to life." hspace="8" vspace="8" width="279" height="279" /><br />
<strong>Bring your resume to life with a VisualCV.</strong></div>
<p>You&#8217;ve come to terms with the reality of the current job market. There <strong><em>are</em></strong> jobs available; but, it will take focus, dedication, and a bit of savvy to land one. <em>No problem</em>.</p>
<p>You&#8217;re ready to take a <a href="http://www.examiner.com/x-872-Cleveland-Job-Search-Examiner%7Ey2008m12d30-Take-a-noexcuses-approach-to-your-job-search" target="_blank" onclick="urchinTracker('/outgoing/www.examiner.com/x-872-Cleveland-Job-Search-Examiner_7Ey2008m12d30-Take-a-noexcuses-approach-to-your-job-search?referer=');"><strong>no-excuses approach to your job hunt</strong></a> and you&#8217;ve diagnosed any <a href="http://www.examiner.com/x-872-Cleveland-Job-Search-Examiner%7Ey2009m2d3-Assess-any-underlying-problems-with-your-job-search" target="_blank" onclick="urchinTracker('/outgoing/www.examiner.com/x-872-Cleveland-Job-Search-Examiner_7Ey2009m2d3-Assess-any-underlying-problems-with-your-job-search?referer=');"><strong>underlying job search issues</strong></a>. You&#8217;ve spotted a few areas where you need to improve your job search skills. Working with a career professional isn&#8217;t an option for you right now. So, what other options <em>are</em> available?</p>
<p>Here are seven, no-cost resources to help you become a more savvy job hunter that has the skills to compete in the current job market:</p>
<ol>
<li><a href="http://linkedin.com/" target="_blank" onclick="urchinTracker('/outgoing/linkedin.com/?referer=');"><strong>LinkedIn.com</strong></a> &#8211; LinkedIn is a social network for business professionals. An updated LinkedIn profile is practically a must-have for every job hunter. However, LinkedIn isn&#8217;t just for job hunters. It&#8217;s an essential tool for <em>anyone</em> who understands the importance of networking as a career management tool. You can connect with current or former colleagues and alumni and request recommendations (a professional endorsement) from people you&#8217;ve worked with in the past. LinkedIn also offers a great opportunity to connect with people within organizations you are targeting during your job search.</li>
<li><a href="http://online.onetcenter.org/" target="_blank" onclick="urchinTracker('/outgoing/online.onetcenter.org/?referer=');"><strong>O*NET Online</strong></a> &#8211; A full-access version of the occupational network database. This is an invaluable tool for researching industries and discovering occupations that you might not have previously considered, but closely match your skills.</li>
<li><a href="http://jibberjobber.com/" target="_blank" onclick="urchinTracker('/outgoing/jibberjobber.com/?referer=');"><strong>JibberJobber.com</strong></a> &#8211; This career management tool works seamlessly with LinkedIn or any spreadsheets that you might already be using. This tool will enable you to keep track of all of your job search and networking contacts and any correspondence or follow-up.  Best of all, if you need to resume your job search in three years, the information you collected this go-round will still be there waiting for you.</li>
<li><a href="http://visualcv.com/" target="_blank" onclick="urchinTracker('/outgoing/visualcv.com/?referer=');"><strong>VisualCV.com</strong></a> &#8211; This online tool truly allows you to bring your resume to life &#8211; complete with presentations, documents, video, and a photo, if you so desire. It is especially useful for creatives with large portfolios. However, it can be a great way for <em>any</em> job hunter to stand out. Rather than just reading about your accomplishments, an employer can view a presentation you gave, see certificates you&#8217;ve received, and go through your portfolio. <span style="color: #800000;"><strong>Note:</strong></span> The VisualCV <em><strong>does not replace</strong></em> your traditional resume. Rather, it should be used in conjunction with it.</li>
<li><a href="http://jobradio.fm/" target="_blank" onclick="urchinTracker('/outgoing/jobradio.fm/?referer=');"><strong>JobRadio.fm</strong></a> &#8211; Up late worrying about tomorrow&#8217;s interview or wondering whether you should have listed every job you&#8217;ve ever had on your resume? JobRadio.fm &#8211; available online 24/7 &#8211; will keep you company and keep you informed about the latest job search strategy news. Listen to career and job search-related podcasts anytime or download a show and listen to it on your computer or MP3-player at your convenience. JobRadio.fm features content from <em>Secrets of the Job Hunt</em>, <em>Career Communique</em>, <em>Jobacle</em>, <em>Jobs in Pods</em>, <em>Total Picture Radio</em>, and the <em>SavvyJobseeker Podcast</em> &#8211; hosted by yours truly.</li>
<li><a href="http://thejoblab.com/" target="_blank" onclick="urchinTracker('/outgoing/thejoblab.com/?referer=');"><strong>TheJobLab.com</strong></a> &#8211; Get 24/7 access to article, video, and audio libraries; online forums; and a number of other tools and resources for job hunters. Need more support at a minimal price? A low-cost upgrade gives you access to live workshops and bi-weekly Q&amp;A sessions.</li>
<li><strong>Free community resources</strong> &#8211; <a href="http://careeronestop.org/" target="_blank" onclick="urchinTracker('/outgoing/careeronestop.org/?referer=');"><strong>CareerOneStop</strong></a> is a great online and local resource for job hunters. Many local employment networks, libraries, and churches are now offering job search training or hosting job search support groups or networking groups. Do your homework and find out what is available in your community.</li>
</ol>
<p>The current job market certainly requires a savvier jobseeker. However, there are lots of resources and sources of support available to job hunters &#8211; regardless of budget. Take advantage of <strong><em>any</em></strong> available resource that will help you to improve your job search skills <em><strong>and</strong></em> your job search fortune.</p>
<p><a href="http://www.examiner.com/x-872-Cleveland-Job-Search-Examiner~y2009m2d6-Seven-nocost-solutions-for-the-savvy-job-hunter" onclick="urchinTracker('/outgoing/www.examiner.com/x-872-Cleveland-Job-Search-Examiner_y2009m2d6-Seven-nocost-solutions-for-the-savvy-job-hunter?referer=');">Cleveland Job Search Examiner: Seven no-cost solutions for the savvy job hunter</a>.</p>


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		<title>Facebook Throws its Weight Behind OpenID</title>
		<link>http://rosepena.com/2009/02/06/facebook-throws-its-weight-behind-openid/</link>
		<comments>http://rosepena.com/2009/02/06/facebook-throws-its-weight-behind-openid/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 01:11:27 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
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		<guid isPermaLink="false">http://rosepena.com/?p=474</guid>
		<description><![CDATA[
 Facebook has joined the board of the OpenID Foundation, the company has announced. The move is a ringing endorsement of OpenID, which already has the corporate backing of Google, Microsoft, IBM, PayPal and other web heavyweights.
In a blog post Thursday, Facebook&#8217;s Mike Schroepfer (formerly of Mozilla), said, &#8220;It is our hope that we can [...]


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			<content:encoded><![CDATA[<div id="article_text">
<p><img style="margin: 0px 0px 5px 5px; float: right;" title="Openid_card" src="http://blog.wired.com/photos/uncategorized/2009/02/05/openid_card.png" border="0" alt="Openid_card" /> Facebook has joined the board of the OpenID Foundation, the company has announced. The move is a ringing endorsement of <a href="http://openid.net/" onclick="urchinTracker('/outgoing/openid.net/?referer=');">OpenID</a>, which already has the corporate backing of Google, Microsoft, IBM, PayPal and other web heavyweights.</p>
<p>In <a href="http://developers.facebook.com/news.php?blog=1&amp;story=192#" onclick="urchinTracker('/outgoing/developers.facebook.com/news.php?blog=1_amp_story=192&amp;referer=');">a blog post</a> Thursday, Facebook&#8217;s Mike Schroepfer (formerly of Mozilla), said, &#8220;It is our hope that we can take the success of Facebook Connect and work together with the community to build easy-to-use, safe, open and secure distributed identity frameworks for use across the web.&#8221;</p>
<p>Prior to the announcement, Facebook was seen as a sideline player &#8212; and even a <a href="http://blog.wired.com/business/2008/12/as-facebook-con.html" onclick="urchinTracker('/outgoing/blog.wired.com/business/2008/12/as-facebook-con.html?referer=');">disruptive presence</a> &#8212; for the open-source single sign-on technology. Late last year, Facebook launched its own trusted authentication technology for letting its users log in and participate on other websites. The company&#8217;s system, <a href="http://developers.facebook.com/connect.php" onclick="urchinTracker('/outgoing/developers.facebook.com/connect.php?referer=');">Facebook Connect</a>, has since been implemented by around 4,000 websites, including numerous high-profile destinations like CitySearch and TechCrunch.</p>
<p>With Facebook Connect, the company came up with an elegant, easy-to-use experience that effectively solved several of OpenID&#8217;s problems with user experience, trust and security. However, Facebook Connect was built with proprietary code, and was therefore largely incompatible with competing open-source technologies like OpenID.</p>
<p>The resulting effects of this partnership on data portability are unclear. And whether Facebook and the rest of the internet are now part of the same big happy family remains to be seen. But for those worried about Facebook Connect derailing OpenID or causing it to die on the vine, <strong>this is huge</strong>.</p>
<p>Certainly, we can expect OpenID&#8217;s public profile and reach to get a boost. Also, a <a href="http://openid.net/2009/02/05/facebook-joins-openid-foundation-board/" onclick="urchinTracker('/outgoing/openid.net/2009/02/05/facebook-joins-openid-foundation-board/?referer=');">post on OpenID&#8217;s website</a> trumpets Facebook&#8217;s dedication to improving OpenID&#8217;s user experience.</div>
<p>More from Facebook&#8217;s Schroepfer:</p>
<blockquote><p>The future of an open and social web will be measured not by protocols, but by how much we collectively improve the standards and technologies that enable us and others to give people more powerful ways to share and connect.</p></blockquote>
<p>There&#8217;s even an OpenID design summit being planned for next week, to be hosted (where else?) at Facebook&#8217;s offices in Palo Alto, California.</p>
<p><a href="http://blog.wired.com/business/2009/02/facebook-throws.html" onclick="urchinTracker('/outgoing/blog.wired.com/business/2009/02/facebook-throws.html?referer=');">Facebook Throws its Weight Behind OpenID | Epicenter from Wired.com</a>.</p>


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		<title>MySpace, Facebook, spar over family safety</title>
		<link>http://rosepena.com/2009/02/03/myspace-facebook-spar-over-family-safety/</link>
		<comments>http://rosepena.com/2009/02/03/myspace-facebook-spar-over-family-safety/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 22:33:06 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
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		<guid isPermaLink="false">http://rosepena.com/?p=442</guid>
		<description><![CDATA[MySpace announced on Tuesday that it has deleted 90,000 accounts owned by registered sex offenders. It&#8217;s good news for families, for MySpace, and for the state attorney general of Connecticut, who demanded last month that the News Corp.-owned social network turn over a roster of names.


It&#8217;s especially good news for Sentinel, the security company that [...]


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			<content:encoded><![CDATA[<p>MySpace announced on Tuesday that it has deleted 90,000 accounts owned by registered sex offenders. It&#8217;s good news for families, for MySpace, and for the state attorney general of Connecticut, who <a title="Conn. AG to MySpace: Turn over sex offender data -- Friday, Jan 23, 2009" href="http://news.cnet.com/8301-13578_3-10149435-38.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-13578_3-10149435-38.html?referer=');">demanded last month</a> that the News Corp.-owned social network turn over a roster of names.</p>
<p><!-- photo --></p>
<div style="margin: 10px; font-family: verdana; font-style: normal; font-variant: normal; font-weight: normal; font-size: 10px; line-height: normal; font-size-adjust: none; font-stretch: normal; float: right;"><img style="border: 1px solid #000000;" src="http://i.i.com.com/cnwk.1d/i/ne/pg/fd_2007/071016-facebook-preds.jpg" border="0" alt="" width="184" height="138" /></div>
<p><!-- end photo -->It&#8217;s especially good news for Sentinel, the security company that MySpace used to track down the accounts. And now Sentinel appears to be trying to take advantage of its success with MySpace into a PR campaign partly aimed at getting Facebook into signing a contract as well.</p>
<p>John Cardillo, the CEO of Sentinel, <a href="http://www.techcrunch.com/2009/02/03/thousands-of-myspace-sex-offender-refugees-found-on-facebook/" onclick="urchinTracker('/outgoing/www.techcrunch.com/2009/02/03/thousands-of-myspace-sex-offender-refugees-found-on-facebook/?referer=');">gave an interview to TechCrunch</a> in which he said thousands of those who were banned from MySpace can now be found on Facebook&#8211;not yet one of Sentinel&#8217;s clients.</p>
<p>&#8220;As the first and only social-networking site to use state-of-the-art technology to identify and remove registered sex offenders from its site, MySpace is proud of its leadership position and hopes that Facebook follows our lead in providing their members with the same protections,&#8221; a statement from MySpace read. &#8220;As part of our long-standing partnership with law enforcement and state attorneys general, we will continue to readily provide information on these removed offenders for their investigations.&#8221;</p>
<p>Unfairly accused? With the headline of the TechCrunch post referring to sex offenders on Facebook as &#8220;refugees,&#8221; and Cardillo calling the Palo Alto-based social network a &#8220;safe haven&#8221; for them, you&#8217;d think that there was some kind of mass creation of Facebook profiles on the part of sex offenders who had seen their MySpace profiles axed. There is, however, no evidence of that. Millions of people have profiles on both social networks, so it&#8217;s safe to assume that sex offenders probably do as well.</p>
<p>Facebook&#8217;s representatives weren&#8217;t thrilled by the &#8220;safe haven&#8221; allegation, to say the least.</p>
<p>Read More&#8230;</p>
<p><a href="http://news.cnet.com/8301-17939_109-10155596-2.html" onclick="urchinTracker('/outgoing/news.cnet.com/8301-17939_109-10155596-2.html?referer=');">MySpace, Facebook, spar over family safety | Webware &#8211; CNET</a>.</p>


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		<title>Davos is all a twitter with Wen and Vlad</title>
		<link>http://rosepena.com/2009/01/31/davos-is-all-a-twitter-with-wen-and-vlad/</link>
		<comments>http://rosepena.com/2009/01/31/davos-is-all-a-twitter-with-wen-and-vlad/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 14:38:42 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
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		<guid isPermaLink="false">http://rosepena.com/?p=382</guid>
		<description><![CDATA[

Davos town: not the most accessible venue Photo: Reuters


Preparing for the World Economic Forum – aka Davos – is such a stress. Not for    me, but for my wonderful colleague Jane who spends weeks fixing, and then    re-fixing, meetings so I can get the most out of it.
The beauty [...]


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			<content:encoded><![CDATA[<div class="slideshow">
<div class="ssImg" style="display: block;"><img src="http://www.telegraph.co.uk/telegraph/multimedia/archive/01250/davos_1250455a.jpg" alt="Davos town" width="372" height="194" /></p>
<div class="imageExtras" style="width: 440px;"><span class="caption">Davos town: not the most accessible venue</span> <span class="credit">Photo: Reuters</span></div>
</div>
</div>
<p>Preparing for the World Economic Forum – aka Davos – is such a stress. Not for    me, but for my wonderful colleague Jane who spends weeks fixing, and then    re-fixing, meetings so I can get the most out of it.</p>
<p>The beauty of Davos is that one can meet large numbers of the world&#8217;s most    important/interesting/powerful/egotistical people in the space of four days.    Interviews that would otherwise take months to arrange, and hours to travel    to, take place in a small Swiss ski resort. It&#8217;s a journalist&#8217;s dream – and    a PA&#8217;s nightmare.</p>
<p>* It being a ski resort, Davos is not the easiest place to get to. The flight    to Zurich is fine, but then you have a choice – a train journey during which    you have to change twice, or a two-and-a-half hour car journey with    cartoonish icy mountain road bits thrown in free at the end. I plumped for a    car this year, and used the time to start &#8220;tweeting&#8221; (ie    micro-blogging on twitter). With no more than 140 characters to put in your    email-cum-blog, it takes a while to get used to.</p>
<p>An innocent attempt to pass on a story about how Lord Levene (chairman of    Lloyds of London) was impressed with the Davos hospital – after slipping and    whacking his head on a ski – backfired. I ran out of characters and had to    split the message in two, giving the impression that I had been pleased that    the noble Lord had taken a tumble. I can only hope he dismisses it as a    twitter schoolboy error on my part. And quite how interesting &#8220;traffic    in Davos is bloomin&#8217; awful. Worse than London/Atlanta&#8221; is to people,    I&#8217;m not sure. But there is something quite compelling about it – I can see    why Stephen Fry has become an addict.</p>
<p>* Americans have dominated Davos in all the years I have been attending. But    they are nowhere to be seen, enabling the Chinese and Russians to flex their    muscles. Chinese premier Wen Jiabao was a big hit with the business and    media crowd at Wednesday&#8217;s private session. Knowledgeable and confident, he    hit most of the right notes – including references to his recent re-reading    of the work of Adam Smith. Warm applause from an audience including Henry    Kravis of private equity house KKR, Sir Martin Sorrell of media conglomerate    WPP, BP&#8217;s Tony Hayward, and Stephen Green of HSBC.</p>
<p><a href="http://www.telegraph.co.uk/finance/financetopics/davos/4402407/Davos-is-all-a-twitter-with-Wen-and-Vlad.html" onclick="urchinTracker('/outgoing/www.telegraph.co.uk/finance/financetopics/davos/4402407/Davos-is-all-a-twitter-with-Wen-and-Vlad.html?referer=');">Davos is all a twitter with Wen and Vlad &#8211; Telegraph</a>.</p>


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		<title>5 Ways to Integrate Social Media with Public Relations</title>
		<link>http://rosepena.com/2009/01/31/5-ways-to-integrate-social-media-with-public-relations/</link>
		<comments>http://rosepena.com/2009/01/31/5-ways-to-integrate-social-media-with-public-relations/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 13:18:03 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Science & Technology]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[social justice]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=375</guid>
		<description><![CDATA[Generally, the goal of public relations  is to create or manage a buzz around a business, product, service, brand  or individual.  According to Wikipedia, &#8220;public relations is  the practice of managing the flow of information between an organization  and its publics.&#8221;  With the emergence of social networking sites  [...]


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			<content:encoded><![CDATA[<p><span style="font-family: verdana;"><span style="font-family: verdana;">Generally, the goal of public relations  is to create or manage a buzz around a business, product, service, brand  or individual.  According to Wikipedia, &#8220;public relations is  the practice of mana</span></span><span style="font-family: verdana;"><span style="font-family: verdana;"><img src="http://www.socialcomputingmagazine.com/columnpic/integrate.jpg" alt="" hspace="10" vspace="10" align="left" /></span></span><span style="font-family: verdana;"><span style="font-family: verdana;">ging the flow of information between an organization  and its publics.&#8221;  With the emergence of social networking sites  such as <a href="http://twitter.com/" onclick="urchinTracker('/outgoing/twitter.com/?referer=');">Twitter</a>, <a href="http://www.facebook.com/" onclick="urchinTracker('/outgoing/www.facebook.com/?referer=');">Facebook</a>,   <a href="http://www.myspace.com/" onclick="urchinTracker('/outgoing/www.myspace.com/?referer=');">Myspace</a> and <a href="http://www.linkedin.com/" onclick="urchinTracker('/outgoing/www.linkedin.com/?referer=');">LinkedIn</a>,   businesses have almost  unlimited access to the public.  In order for PR to successfully  manage the tide of information, PR representatives must venture beyond  traditional media outlets to Web 2.0 in order to monitor all messages.   In fact, social media management should be an integral piece of your  public relations campaign. </span></span></p>
<p><span style="font-family: verdana;"><span style="font-family: verdana;">Through social media management, a  PR pro can help businesses interact with clients, customers and prospects  to increase brand awareness and direct traffic to the desired website.   A channel like <a href="http://twitter.com/" onclick="urchinTracker('/outgoing/twitter.com/?referer=');">Twitter</a> allows your business to engage with   customers,  other industry leaders and the media to grow your list of followers  and update them on your latest company news.  Another top networking  site and PR opportunity is <a href="http://www.linkedin.com/" onclick="urchinTracker('/outgoing/www.linkedin.com/?referer=');">LinkedIn</a>.  Through discussion   forums  and queries regarding a particular industry, you can be positioned as  an expert.  A high level of involvement online improves brand/business  recognition and gives search engines and crawlers extra opportunities  to find you and place you higher on search engine rankings.  Regardless  of which sites you use to increase your exposure (or your clients&#8217;),  below are five ways to get the most out of social media as part of your  public relations strategy. </span></span></p>
<ol type="1"><span style="font-family: verdana;"><span style="font-family: verdana;"></p>
<li><strong>Link to articles. </strong> Almost every media outlet has online versions of articles and news segments.     When an article runs about your business, let others know by posting    a link on your social media networks.  This not only heightens    brand awareness, it also shows the publication or channel that the public    is interested in what the reporter said about your business.  Bookmarking    sites like <a href="http://www.reddit.com/" onclick="urchinTracker('/outgoing/www.reddit.com/?referer=');">Reddit</a>, <a href="http://www.delicious.com/" onclick="urchinTracker('/outgoing/www.delicious.com/?referer=');">Delicious</a>, <a href="http://www.stumpleupon.com/" onclick="urchinTracker('/outgoing/www.stumpleupon.com/?referer=');">StumpleUpon</a> and <a href="http://www.digg.com/" onclick="urchinTracker('/outgoing/www.digg.com/?referer=');">Digg</a> are   also great ways    to flag an article for others to find through keyword searches.</li>
<li><strong>Drive traffic to website.</strong> Do not forget to always include your website in every email, blog comment    and forum post.  On <a href="http://www.linkedin.com/" onclick="urchinTracker('/outgoing/www.linkedin.com/?referer=');">LinkedIn</a>, for example, after answering   a question    or posting on a forum, include your URL.  If your post was interesting    or informative, chances are high that the viewer will click on your    link for more.  In public relations, the online objective is to    do more than just raise awareness; it is to direct interested parties    to the business? door or web page.  Then it is up to the business    to make the sale or pursue the relationship.</li>
<li><strong>Be an industry expert.</strong> Rather than focus on selling, present yourself as an educator.     If you are in the IT industry, answer general questions and prove yourself    to be a credible resource.  When others view you as an industry    expert, they will be more likely to turn to you for their IT needs and    refer others to your business.  This particularly applies to LinkedIn    or any professional network.</li>
<li><strong>Respond to feedback.</strong> The general public freely gives opinions all over the World Wide Web.     A big aspect of managing social media is maintaining a pulse on what    your customers and prospects are saying about you or the brand you represent.     Gossip is no longer exchanged behind your back, it is public and is    as simple to find as a <a href="http://www.google.com/" onclick="urchinTracker('/outgoing/www.google.com/?referer=');">Google</a> or <a href="http://twitter.com/" onclick="urchinTracker('/outgoing/twitter.com/?referer=');">Twitter</a> search.  Once you discover    comments, whether positive or negative, respond.  If people sing    your praises, thank them and use the feedback as a testimonial or an    opportunity to retweet on <a href="http://twitter.com/" onclick="urchinTracker('/outgoing/twitter.com/?referer=');">Twitter</a> or include as a status update   on <a href="http://www.facebook.com/" onclick="urchinTracker('/outgoing/www.facebook.com/?referer=');">Facebook</a>,    <a href="http://www.friendfeed.com/" onclick="urchinTracker('/outgoing/www.friendfeed.com/?referer=');">FriendFeed</a> or <a href="http://www.linkedin.com/" onclick="urchinTracker('/outgoing/www.linkedin.com/?referer=');">LinkedIn</a>.  If you come across disgruntled customers,    it is best to make it right and put your best customer service practices    to work.</li>
<li><strong>Involve the audience.</strong> Some of the best viral marketing campaigns involve audience participation    on <a href="http://twitter.com/" onclick="urchinTracker('/outgoing/twitter.com/?referer=');">Twitter</a>, <a href="http://www.facebook.com/" onclick="urchinTracker('/outgoing/www.facebook.com/?referer=');">Facebook</a> fan   pages, <a href="http://www.youtube.com/" onclick="urchinTracker('/outgoing/www.youtube.com/?referer=');">YouTube</a> and <a href="http://www.myspace.com/" onclick="urchinTracker('/outgoing/www.myspace.com/?referer=');">Myspace</a>.  One way to    harness attention of your business through public relations is to host    a contest.  If you have a new product, invite your customers to    think of a name for it.  Include directions on your website, then    direct participants to submit <a href="http://www.youtube.com/" onclick="urchinTracker('/outgoing/www.youtube.com/?referer=');">YouTube</a> video entries and   vote via <a href="http://twitter.com/" onclick="urchinTracker('/outgoing/twitter.com/?referer=');">Twitter</a> or other sites.  Not only would this make your company be incredibly    searchable, but you generate a big hype around the new product that    may warrant news coverage for your company as well.</li>
<p></span></span></ol>
<p><a href="http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=651" onclick="urchinTracker('/outgoing/www.socialcomputingmagazine.com/viewcolumn.cfm?colid=651&amp;referer=');">5 Ways to Integrate Social Media with Public Relations | SocialComputingMagazine.com</a>.</p>


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		<title>How Ya Doing? Facebook Wants to Know.</title>
		<link>http://rosepena.com/2009/01/31/how-ya-doing-facebook-wants-to-know/</link>
		<comments>http://rosepena.com/2009/01/31/how-ya-doing-facebook-wants-to-know/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 13:13:31 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Science & Technology]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=372</guid>
		<description><![CDATA[The social networking site is exploring ways to measure and create new services around users&#8217; sentiment.







Facebook may be at it again.
Efforts by the popular social networking site to better leverage the enormous amount of data it has on its users&#8217; interests haven&#8217;t always gone over well. But with the privacy flap over its Beacon ad [...]


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			<content:encoded><![CDATA[<p>The social networking site is exploring ways to measure and create new services around users&#8217; sentiment.</p>
<table border="0" width="210" align="left">
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<td><img src="http://www.internetnews.com/img/2009/01/facebook_redesign_comp.jpg" border="0" alt="Facebook and social networking" width="200" height="180" /></td>
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<p>Facebook may be at it again.</p>
<p>Efforts by the popular social networking site to better leverage the enormous amount of data it has on its users&#8217; interests haven&#8217;t always gone over well. But with the privacy flap over its Beacon ad program now in its wake, Facebook may be next studying how to tap users&#8217; information for a new purpose: to make their online experience more in sync with their mood.</p>
<p>Tech blogger Robert Scoble mentioned the plan in a <a href="http://scobleizer.com/2009/01/29/zuckerberg-facebooks-intense-year" onclick="urchinTracker('/outgoing/scobleizer.com/2009/01/29/zuckerberg-facebooks-intense-year?referer=');">blog post</a> from a discussion he said he had this week with Mark Zuckerberg, Facebook&#8217;s founder and CEO, at the World Economic Forum in Davos, Switzerland.</p>
<p>According to Scoble, Zuckerberg said Facebook is studying &#8220;sentiment&#8221; behavior: Based on users&#8217; posts, the site can tell when bad news has hit, like stock prices tumbling.</p>
<p>Facebook did not return requests for comment by press time.</p>
<p>The speculation comes as Facebook continues seeking ways to parlay its staggering traffic into advertising revenue and to develop <a href="http://www.internetnews.com/software/article.php/3751276/Facebook+Eyes+Enterprise+Market.htm" onclick="urchinTracker('/outgoing/www.internetnews.com/software/article.php/3751276/Facebook+Eyes+Enterprise+Market.htm?referer=');">new business models</a>.  Thus far, the site&#8217;s success in either has proven limited.</p>
<h3>Privacy, security and advertising</h3>
<p>It&#8217;s unclear how much of this plan &#8212; if any of it &#8212; will make it into a live feature on the social networking site. It&#8217;s also uncertain whether it&#8217;s even a good idea, considering some of the problems Facebook has encountered in the past when it&#8217;s explored other ways to monetize user data.</p>
<p>Complete Article&#8230;</p>
<p><a href="http://www.internetnews.com/webcontent/article.php/3799936/How+Ya+Doing+Facebook+Wants+to+Know.htm" onclick="urchinTracker('/outgoing/www.internetnews.com/webcontent/article.php/3799936/How+Ya+Doing+Facebook+Wants+to+Know.htm?referer=');">InternetNews Realtime IT News &#8211; How Ya Doing? Facebook Wants to Know.</a>.</p>


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