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	<title>Rosemarie's Pearls &#187; Science &amp; Technology</title>
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		<title>A New Crop of Job Hunters, With Microsoft Résumés</title>
		<link>http://rosepena.com/2009/03/29/a-new-crop-of-job-hunters-with-microsoft-resumes/</link>
		<comments>http://rosepena.com/2009/03/29/a-new-crop-of-job-hunters-with-microsoft-resumes/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 10:52:13 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
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		<guid isPermaLink="false">http://rosepena.com/?p=630</guid>
		<description><![CDATA[CHRIS PALADINO, a Microsoft employee who was hired in 2006, didn’t worry too much about his job when the economy began to sour last fall. The company employs nearly 90,000 people. “I thought Microsoft was so stable, it wouldn’t be touched,” he said. Now, as one of the 1,400 employees who received layoff notices in [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://graphics8.nytimes.com/images/2009/03/29/business/29microsoft_600.jpg" border="0" alt="" width="401" height="242" /></p>
<p>CHRIS PALADINO, a <a title="More information about Microsoft Corp" href="http://topics.nytimes.com/top/news/business/companies/microsoft_corporation/index.html?inline=nyt-org" onclick="urchinTracker('/outgoing/topics.nytimes.com/top/news/business/companies/microsoft_corporation/index.html?inline=nyt-org&amp;referer=');">Microsoft</a> employee who was hired in 2006, didn’t worry too much about his job when the economy began to sour last fall. The company employs nearly 90,000 people.</p>
<p>“I thought Microsoft was so stable, it wouldn’t be touched,” he said. Now, as one of the 1,400 employees who received layoff notices in January, Mr. Paladino is worried — about making the mortgage payments on his home.</p>
<p>Mr. Paladino gathered user feedback for the Xbox games division of Microsoft. This month he started his own consulting company, Promethium Marketing, with two colleagues who were also laid off.</p>
<p>But, “I would never have chosen to leave Microsoft,” he said. “I had a great job. I worked with a great team.”</p>
<p>Leaving the company has not always been so traumatic. Microsoft has a long history of making employees part-owners of the company, by granting them stock and stock options.</p>
<p>From executive to secretary, many employees received thousands of stock options. Microsoft’s stock price rose from about $2.50 a share in 1992 to almost $60 in 1999, and roughly 10,000 of those employees became millionaires.</p>
<p>When employees left the company in those days, it was overwhelmingly by their own choice. They were off to a new adventure, starting a business or a charity, or just planning to have fun, said Rob Horwitz, the chief executive of Directions on Microsoft, an information technology analyst firm that has been tracking the company for 17 years.</p>
<p>Notable alumni from that time rebuilt the Professional Bowlers Association; created the charity Room to Read, which builds schools in poor countries; and founded the Cranium game company (which was sold to <a title="More information about Hasbro Incorporated" href="http://topics.nytimes.com/top/news/business/companies/hasbro_inc/index.html?inline=nyt-org" onclick="urchinTracker('/outgoing/topics.nytimes.com/top/news/business/companies/hasbro_inc/index.html?inline=nyt-org&amp;referer=');">Hasbro</a>).</p>
<p>Other Microsoft alumni started venture capital firms or followed more personal dreams, creating enterprises like the Cameron Catering Company of Seattle, which focuses on green events, or the Casa Cupula, a bed-and-breakfast for gay travelers in Puerto Vallarta, Mexico. One alumnus built his own airplane and another rode along with Russian cosmonauts on a space mission. The sky was literally the limit.</p>
<p>The economy has changed all that. With Microsoft’s stock price now below $20 a share, any stock options granted in the last 10 years have little to no value, and the outright stock grants have lost value.</p>
<p>So rather than leaving on their own terms for a new adventure, some recently separated employees are now looking for any professional job they can get. (Microsoft declined to comment for this article.)</p>
<p>Read More&#8230;</p>
<p><a href="http://www.nytimes.com/2009/03/29/jobs/29microsoft.html?8dpc" onclick="urchinTracker('/outgoing/www.nytimes.com/2009/03/29/jobs/29microsoft.html?8dpc&amp;referer=');">A New Crop of Job Hunters, With Microsoft Résumés &#8211; NYTimes.com</a>.</p>
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		<title>There&#8217;s Twitter the company, and twitter the medium</title>
		<link>http://rosepena.com/2009/03/25/theres-twitter-the-company-and-twitter-the-medium/</link>
		<comments>http://rosepena.com/2009/03/25/theres-twitter-the-company-and-twitter-the-medium/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 11:09:16 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[internet]]></category>
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		<guid isPermaLink="false">http://rosepena.com/?p=622</guid>
		<description><![CDATA[Leo Laporte at the controls during a recent episode of This Week in Tech (TWiT). In the background is Digg founder Kevin Rose.  Credit: insidetwit / Flickr Last year, Leo Laporte became a Twitter quitter. The host of one of Silicon Valley’s most popular podcasts was none too excited that of all the names in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/insidetwit/3377330014/in/photostream/" onclick="urchinTracker('/outgoing/www.flickr.com/photos/insidetwit/3377330014/in/photostream/?referer=');"><img class="image-full" title="Twitcottage" src="http://latimesblogs.latimes.com/photos/uncategorized/2009/03/24/twitcottage.jpg" border="0" alt="Twitcottage" width="386" height="256" /></a></p>
<div style="padding: 0px; margin-top: 5px; font-size: 11px; margin-left: 0px; color: #808080; font-family: Arial,Helvetica,sans-serif;">Leo Laporte at the controls during a recent episode of This Week in Tech (TWiT). In the background is Digg founder Kevin Rose.  Credit: <a href="http://www.flickr.com/photos/insidetwit/3377330014/in/photostream/" onclick="urchinTracker('/outgoing/www.flickr.com/photos/insidetwit/3377330014/in/photostream/?referer=');">insidetwit</a> / Flickr</div>
<p>Last year, <strong>Leo Laporte</strong> became a Twitter quitter.</p>
<p>The host of one of Silicon Valley’s most popular podcasts was none too excited that of all the names in the world, the burgeoning message service had picked one that hit piercingly close to home. The online broadcasting network that Laporte owns and runs out of his house in Petaluma is called <a href="http://twit.tv/" onclick="urchinTracker('/outgoing/twit.tv/?referer=');">TWiT.tv</a>, after his company’s flagship show, “<strong><a href="http://twit.tv/twit" onclick="urchinTracker('/outgoing/twit.tv/twit?referer=');">This Week in Tech</a></strong>.”</p>
<p>The rise of Twitter has long been a favorite topic of conversation on TWiT, and with an audience of around 150,000, Laporte found himself in a strange pickle: The more he talked about Twitter on his show, the more followers he accrued — and the more publicity he gave his brand rival.</p>
<p>“I thought, jeez, I’m building value in this company that is ultimately vying for my trademark,” he said recently via phone. “So I left.”</p>
<p>But in spite of his absence, Laporte still became the most-followed user on the service, beating out front-runners like then-Sen. Barack Obama for the top spot, with more than 30,000 followers. Walking away from a megaphone that big just didn’t seem like good business. So he came back.</p>
<p>“They kind of have you,” said Laporte, who now has <a href="http://twitter.com/leolaporte" onclick="urchinTracker('/outgoing/twitter.com/leolaporte?referer=');">more than 100,000 followers</a> on the service. “The same way that Facebook has you: because you have to go where the community is.”</p>
<p>Still, being in thrall to Twitter hasn’t stopped Laporte from joining a conversation that’s taking hold on the service’s fringes. As this group of Web subversives sees it, the once-tiny Twitter has grown like a magic beanstalk into a full-fledged communications medium — taking its place alongside Web pages, e-mail and maybe even television. And though the 30-person, San Francisco start-up is not exactly General Electric, digital trust-busters believe the same rules apply: One company shouldn’t have a monopoly&#8230;</p>
<p><a id="more" name="more"></a></p>
<p>&#8230;on an entire medium — even if it invented it.</p>
<p>&#8220;Those of us who are participating are pumping value into this closed system and trusting that Twitter will do the right thing with it,&#8221; said Laporte, referring to the tweets users pour into Twitter&#8217;s databases every day by the million.</p>
<p>People love the convenience and reach of social media systems like Twitter, he said.  &#8220;But what they ignore is that there’s a dark side to all of that, which is that these companies have a huge amount of control over what’s going on.&#8221;</p>
<p>Dave Winer, a Berkeley-based entrepreneur and Web innovator, sounded a similar note on <a href="http://mp3.morningcoffeenotes.com/clickClack09Mar22.mp3" onclick="urchinTracker('/outgoing/mp3.morningcoffeenotes.com/clickClack09Mar22.mp3?referer=');">a recent podcast</a> posted to his <a href="http://www.scripting.com/" onclick="urchinTracker('/outgoing/www.scripting.com/?referer=');">Scripting News</a> blog.</p>
<p>“It’s a very dangerous network because it’s all centralized,” he said, “not only on a technological level, where it goes through one set of servers — but it also goes through one set of business interests that’s anything but transparent.”</p>
<p>Danger may sound a bit overzealous for a Web service that barely existed two years ago, but for a media landscape in the middle of a profound shift, two years can be the span between eras.</p>
<p>Twitter is becoming a major source for news, commerce and free expression and, as with a free press itself, defenders don’t want a few profit-motivated individuals making all the decisions about how it should evolve.</p>
<p>Like Facebook and YouTube before it, Twitter is now transitioning from a freely available, much-loved Web service to a well-funded business venture looking to cash in on the audience and cachet it built in its freewheeling early days.</p>
<p>A few weeks ago, <a href="http://latimesblogs.latimes.com/technology/2009/02/twitter-suggest.html" onclick="urchinTracker('/outgoing/latimesblogs.latimes.com/technology/2009/02/twitter-suggest.html?referer=');">Twitter created a page of several dozen suggested users</a> to help newcomers decide whom to follow. If you weren’t sure how to proceed, you can follow CNN, Lance Armstrong or Britney Spears. Being recommended by Twitter, it was quickly discovered, translated into tens or hundreds of thousands of new followers, and anointed accounts have since shot to <a href="http://twitterholic.com/" onclick="urchinTracker('/outgoing/twitterholic.com/?referer=');">the top of the Twitter hierarchy</a>. The giant, instant audiences Twitter bestowed on these select users are thought to be so valuable that Web businessman Jason Calacanis <a href="http://twitter.com/JasonCalacanis/status/1317047406" onclick="urchinTracker('/outgoing/twitter.com/JasonCalacanis/status/1317047406?referer=');">offered Twitter $250,000</a> for a two-year ride on the list.</p>
<p>As visibility and influence gets funneled upward to the companies, celebrities and politicians that already have plenty of both, Twitter risks inviting a comparison to the overinflated economy — it’s creating a bubble at the top, and potentially alienating regular users who labored to build their audiences over months or years.</p>
<p>Well-known tech figures like Laporte and Winer don’t exactly represent the voiceless online rabble, but neither are they the types of guys you want leading a charge against you.</p>
<p>Winer recently wrote a post called “<a href="http://www.scripting.com/stories/2009/03/12/whyItsTimeToBreakOutOfTwit.html" onclick="urchinTracker('/outgoing/www.scripting.com/stories/2009/03/12/whyItsTimeToBreakOutOfTwit.html?referer=');">Why it&#8217;s time to break out of Twitter</a>,” where he said of the service’s management, “we need to get that power out of their hands.” Laporte told me, “I’m more interested in seeing if we can go beyond Twitter — a more open system would be a better system.”</p>
<p>Complete article @</p>
<p><a href="http://latimesblogs.latimes.com/technology/2009/03/theres-twitter.html" onclick="urchinTracker('/outgoing/latimesblogs.latimes.com/technology/2009/03/theres-twitter.html?referer=');">There&#8217;s Twitter the company, and twitter the medium | Technology | Los Angeles Times</a>.</p>
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		<title>Adoption seekers using YouTube, Facebook to find birth moms</title>
		<link>http://rosepena.com/2009/03/10/adoption-seekers-using-youtube-facebook-to-find-birth-moms/</link>
		<comments>http://rosepena.com/2009/03/10/adoption-seekers-using-youtube-facebook-to-find-birth-moms/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 17:54:21 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Children]]></category>
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		<guid isPermaLink="false">http://rosepena.com/?p=610</guid>
		<description><![CDATA[(CNN) &#8212; Their paths crossed on YouTube on an August night last year. Jeremy and Christy Nueman used YouTube to find their adopted baby, Caleb. Amanda, a college student seven months pregnant, scrolled past a YouTube video of a young California couple seeking adoption. The couple, Jeremy and Christy Nueman, wanted to adopt a baby [...]]]></description>
			<content:encoded><![CDATA[<p><strong>(CNN)</strong> &#8212; Their paths crossed on YouTube on an August night last year.</p>
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<p><em> Jeremy and Christy Nueman used YouTube to find their adopted baby, Caleb. </em></div>
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<p><!--endclickprintexclude-->Amanda, a college student seven months pregnant, scrolled past a YouTube video of a young California couple seeking adoption.</p>
<p>The couple, Jeremy and Christy Nueman, wanted to adopt a baby after struggling with infertility for five years. But instead of relying solely on newspaper ads or bulletin board fliers to increase their chances of connecting with a birth mother, they created a short YouTube video to show who they are.</p>
<p>Upon watching the video online, Amanda immediately connected with a snapshot of the Nuemans&#8217; adorable miniature pinscher named Penny. She giggled when she saw video of Jeremy Nueman dancing happily in his kitchen, which reminded her of her own father.</p>
<p>She played the video over and over again.</p>
<p>&#8220;The video was comforting, and I could relate to them&#8221; said Amanda, who picked the Nuemans to become the adoptive parents of her baby boy out of hundreds of profiles she viewed online and through adoption agencies. Amanda chose to keep her last name anonymous for privacy reasons. &#8220;It&#8217;s so hard when you are just reading a letter to figure out what are these people like.&#8221;</p>
<p>With a high demand for domestic infants, <a class="cnnInlineTopic" href="http://topics.cnn.com/topics/adoption" onclick="urchinTracker('/outgoing/topics.cnn.com/topics/adoption?referer=');">adoption</a> experts say the wait for a baby can be months or years. To gain a competitive edge, a growing number of adoption-minded couples are using Web sites like YouTube and Facebook to sell themselves as parents. Going online is cheaper, faster and reaches a wider audience than using just on print advertisements and word of mouth, they say.</p>
<p>Some wannabe parents are uploading YouTube videos featuring a hodgepodge of photos, home tours and interviews. Others are writing on blogs and personal Web sites to give birth mothers a glimpse of their adoption journey. To help spread the word, prospective parents also are utilizing social networking sites like Twitter, MySpace and <a class="cnnInlineTopic" href="http://topics.cnn.com/topics/facebook_inc" onclick="urchinTracker('/outgoing/topics.cnn.com/topics/facebook_inc?referer=');">Facebook</a> in the hope that their friends may know of a potential birth mom.</p>
<p>&#8220;Today&#8217;s teens and young adults looking for adoptive parents are more tech savvy than before,&#8221; says Jeff Siler, who owns ParentGallery.com, a free site created in 2007 where couples wanting to adopt can post pictures and video online. &#8220;Even before teens talk to an adoption agency, they may already be trying to Google for an answer online.&#8221;</p>
<p>Social media like YouTube, Twitter and Facebook are also gaining traction among private adoption agencies. Bethany Christian Services, one of the nation&#8217;s largest adoption agencies, which completed more than 730 domestic infant adoptions last year, advises its couples &#8212; including the Nuemans &#8212; to create a YouTube video. Video &amp; More on CNN:</p>
<p><a href="http://www.cnn.com/2009/TECH/03/10/adoption.internet.advertise/" onclick="urchinTracker('/outgoing/www.cnn.com/2009/TECH/03/10/adoption.internet.advertise/?referer=');">Adoption seekers using YouTube, Facebook to find birth moms &#8211; CNN.com</a>.</p>
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		<title>Kepler blasts off in search of Earth-like planets</title>
		<link>http://rosepena.com/2009/03/08/kepler-blasts-off-in-search-of-earth-like-planets/</link>
		<comments>http://rosepena.com/2009/03/08/kepler-blasts-off-in-search-of-earth-like-planets/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 12:36:16 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
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		<description><![CDATA[In a timed exposure, spectators watch from Cocoa Beach as the Kepler satellite launches from Cape Canaveral Air Force Station, Fla. March 6. The $590-million mission, jointly managed by JPL and NASA, will examine a star-rich stretch of sky for a planet where water could exist in liquid form. NASA&#8217;s Kepler spacecraft blasted off from [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.latimes.com/media/photo/2009-03/45442659.jpg" alt="Kepler, satellite" width="375" height="239" /></p>
<p><em>In a timed exposure, spectators watch from Cocoa Beach as the Kepler satellite launches from Cape Canaveral Air Force Station, Fla. March 6.</em></p>
<div class="storysubhead" style="margin: 0pt 0pt 15px ! important; color: #333333 ! important; text-align: justify;">The $590-million mission, jointly managed by JPL and NASA, will examine a star-rich stretch of sky for a planet where water could exist in liquid form.</div>
<p style="text-align: justify;">NASA&#8217;s Kepler spacecraft blasted off from Kennedy Space Center in Florida on Friday on a three-year mission to find Earth&#8217;s twin, a Goldilocks planet where it&#8217;s neither too hot nor too cold, but just right for life to take hold.</p>
<p style="text-align: justify;">The Delta II rocket, carrying the widest-field telescope ever put in space, lifted off the launch pad at Cape Canaveral at 10:49 p.m. Eastern time.</p>
<div class="storybody" style="text-align: justify;">The launch vehicle headed downrange, gathering speed as its three stages ignited, one after the other, passing over the Caribbean island of Antigua and tracking stations in Australia before climbing into orbit.</p>
<p>Kepler will eventually settle down to scan tens of thousands of stars near the constellations Cygnus and Lyra in search of planets where water could exist on the surface in liquid form, a key condition for life as we know it.</p>
<p>&#8220;We have a feeling like we&#8217;re about to set sail across an ocean to discover a new world,&#8221; said project manager Jim Fanson of the Jet Propulsion Laboratory in La Cañada Flintridge. &#8220;It&#8217;s sort of the same feeling Columbus or Magellan must have had.&#8221;</p></div>
<p style="text-align: justify;">The $590-million Kepler mission is jointly managed by JPL and NASA&#8217;s Ames Research Center in the Bay Area. The spacecraft carries a 15-foot-long telescope with a 55-inch mirror that can scrutinize a wide star field for the telltale dimming of starlight that occurs when a planet crosses in front of it, known as a transit.</p>
<p style="text-align: justify;">Over the last decade, scientists have employed the same technique with ground-based telescopes to discover 340 planets circling other stars. But because the optics of ground-based instruments are compromised by atmospheric interference, most of the planets found so far are Jupiter-like gas giants that orbit so close to their parent stars that any life forms would be incinerated.</p>
<p style="text-align: justify;">The orbiting Hubble Space Telescope, whose optics are not hampered by Earth&#8217;s atmosphere, was designed to see deeply but very narrowly.</p>
<p style="text-align: justify;">Kepler&#8217;s field of view is 33,000 times wider than Hubble&#8217;s, or about the size of a human hand held up to the sky. The Cygnus-Lyra region near the plane of the Milky Way encompasses about 4.5 million stars. But most of those are too big or hot to allow a habitable zone close enough to the star for Kepler to see a transit.</p>
<p style="text-align: justify;">The science team has selected about 150,000 sun-like stars for Kepler to analyze. Over time, Fanson said, the number will be winnowed down to about 100,000 in three classes: G-type stars, which are similar in size and age to the sun; K- and M-type stars, which are slightly smaller and cooler; and A- and F-class stars, which are somewhat bigger.</p>
<p style="text-align: justify;">Earth is in the center of the habitable zone around the sun, but with stars of other classes, that zone would be closer to the star or farther out.</p>
<p style="text-align: justify;">Kepler&#8217;s telescope is outfitted with a sophisticated camera that will stare unblinkingly at the star field. The whole area will be imaged every six seconds, then stored in 30-minute chunks.</p>
<p style="text-align: justify;">Once a month, Kepler will do a pirouette in space to download its stored data, Fanson said.</p>
<p style="text-align: justify;">Full Article&#8230;</p>
<p><a href="http://www.latimes.com/news/nationworld/nation/la-na-kepler7-2009mar07,0,6024890.story" onclick="urchinTracker('/outgoing/www.latimes.com/news/nationworld/nation/la-na-kepler7-2009mar07_0_6024890.story?referer=');">Kepler blasts off in search of Earth-like planets &#8211; Los Angeles Times</a>.</p>
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		<title>Six Ways to Boost Brainpower</title>
		<link>http://rosepena.com/2009/02/22/six-ways-to-boost-brainpower/</link>
		<comments>http://rosepena.com/2009/02/22/six-ways-to-boost-brainpower/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 13:48:10 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Health]]></category>
		<category><![CDATA[Science & Technology]]></category>
		<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[science]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=588</guid>
		<description><![CDATA[The adult human brain is surprisingly malleable: it can rewire itself and even grow new cells. Here are some habits that can fine-tune your mind IMAGE COMPOSITION BY SCIENTIFIC AMERICAN MIND; JULIE FELTON ISTOCKPHOTO (brain); DEAN TURNER ISTOCKPHOTO (background) Key Concepts Scientists are finding that the adult human brain is far more malleable than they [...]]]></description>
			<content:encoded><![CDATA[<h3>The adult human brain is surprisingly malleable: it can rewire itself and even grow new cells. Here are some habits that can fine-tune your mind</h3>
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<span>IMAGE COMPOSITION BY SCIENTIFIC AMERICAN MIND; JULIE FELTON  ISTOCKPHOTO (brain); DEAN TURNER ISTOCKPHOTO (background) </span></p>
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<div class="key-concepts clearfix">
<h3>Key Concepts</h3>
<ul>
<li>Scientists are finding that the adult human brain is far more malleable than they once thought. Your behavior and environment can cause substantial rewiring of your brain or a reorganization of its functions.</li>
<li>Studies have shown that exercise can improve the brain’s executive skills, which include planning, organizing and multitasking. What you eat can also influence how effectively your brain operates.</li>
<li>Activities such as listening to music, playing video games and meditating may boost cognitive performance as well.</li>
</ul>
</div>
<p><!--/end key concepts-->Amputees sometimes experience phantom limb sensations, feeling <a href="http://www.sciam.com/topic.cfm?id=pain" onclick="urchinTracker('/outgoing/www.sciam.com/topic.cfm?id=pain&amp;referer=');">pain</a>, itching or other impulses coming from limbs that no longer exist. Neuroscientist Vilayanur S. Ramachandran worked with patients who had so-called phantom limbs, including Tom, a man who had lost one of his arms.</p>
<p>Ramachandran discovered that if he stroked Tom’s face, Tom felt like his missing fingers were also being touched. Each part of the body is represented by a different region of the somatosensory cortex, and, as it happens, the region for the hand is adjacent to the region for the face. The neuroscientist deduced that a remarkable change had taken place in Tom’s somatosensory cortex.</p>
<p>Ramachandran concluded that because Tom’s cortex was no longer getting input from his missing hand, the region processing sensation from his face had slowly taken over the hand’s territory. So touching Tom’s face produced sensation in his nonexistent fingers.</p>
<p>This kind of rewiring is an example of neuroplasticity, the adult brain’s ability to change and remold itself. Scientists are finding that the adult brain is far more malleable than they once thought. Our behavior and environment can cause substantial rewiring of the brain or a reorganization of its functions and where they are located. Some believe that even our patterns of thinking alone are enough to reshape the brain.</p>
<p>Researchers now know that neurogenesis (the birth of new neurons) is a normal feature of the adult brain. Studies have shown that one of the most active regions for neurogenesis is the hippocampus, a structure that is vitally important for learning and long-term memory.</p>
<p>Neurogenesis also takes place in the olfactory bulb, which is involved in processing smells. But not all the neurons that are born survive; in fact, most of them die. To survive, the new cells need nutrients and connections with other neurons that are already thriving. Scientists are currently identifying the factors that affect the rate of neurogenesis and the survival of new cells. Mental and physical exercise, for instance, both boost neuron survival.</p>
<p>Full article here&#8230;</p>
<p><a href="http://www.sciam.com/article.cfm?id=six-ways-to-boost-brainpower" onclick="urchinTracker('/outgoing/www.sciam.com/article.cfm?id=six-ways-to-boost-brainpower&amp;referer=');">Six Ways to Boost Brainpower: Scientific American</a>.</p>
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		<title>Rare Comet Close-Up Coming to a Sky Near You</title>
		<link>http://rosepena.com/2009/02/21/rare-comet-close-up-coming-to-a-sky-near-you/</link>
		<comments>http://rosepena.com/2009/02/21/rare-comet-close-up-coming-to-a-sky-near-you/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 02:25:20 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Science & Technology]]></category>
		<category><![CDATA[nasa]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[space]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=586</guid>
		<description><![CDATA[NASA&#8217;s Swift Gamma-Ray Explorer satellite took this shot of Comet Lulin on Jan. 28, and regular folks may be able to catch their own glimpse with binoculars in a few days. The image was taken as the comet was passing through the constellation Libra, 100 million miles from Earth and 115 million miles from the [...]]]></description>
			<content:encoded><![CDATA[<p><em><em><a onclick="urchinTracker('/outgoing/blog.wired.com/.shared/image.html?/photos/uncategorized/2009/02/20/314213main_swift_lulin_dss_hi_2.jpg&amp;referer=');window.open(this.href, '_blank', 'width=800,height=721,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://blog.wired.com/.shared/image.html?/photos/uncategorized/2009/02/20/314213main_swift_lulin_dss_hi_2.jpg"><img title="314213main_swift_lulin_dss_hi_2" src="http://blog.wired.com/wiredscience/images/2009/02/20/314213main_swift_lulin_dss_hi_2.jpg" border="0" alt="314213main_swift_lulin_dss_hi_2" width="389" height="350" /></a></em></em></p>
<p>NASA&#8217;s Swift Gamma-Ray Explorer satellite took this shot of Comet Lulin on Jan. 28, and regular folks may be able to catch their own glimpse with binoculars in a few days.</p>
<p>The image was taken as the comet was passing through the constellation Libra, 100 million miles from Earth and 115 million miles from the sun. It combines data from Swift&#8217;s optical and ultraviolet telescope (the blue colors) and its X-ray telescope (red). The star-field background comes from a Digital Sky Survey image.</p>
<p>Lulin&#8217;s tail — grit and grains from the comet&#8217;s rock-and-ice surface pushed off into space by solar radiation — extends to the right. Lulin is shedding 800 gallons of water every second, according to NASA astronomers. That&#8217;s enough to fill an Olympic-size swimming pool in less than 15 minutes.</p>
<p>Solar radiation also breaks comet water down into hydroxyl particles, composed of one oxygen and one hydrogen molecule. Swift determined that the hydroxyl cloud around Lulin is about 250,000 miles wide, slightly greater than the distance from the Earth to the moon.</p>
<p>Lulin, discovered in July 2007, is now visible to the naked eye in dark, rural skies. But the view will get better: On the night of Feb. 23, Lulin will pass within 38 million miles of Earth, appearing about 2 degrees south-southwest of Saturn in the night sky. Stargazers with binoculars should get a good look. By mid-March, Lulin will have zoomed off into deep space and out of sight.</p>
<p><a href="http://blog.wired.com/wiredscience/2009/02/cometlulin.html" onclick="urchinTracker('/outgoing/blog.wired.com/wiredscience/2009/02/cometlulin.html?referer=');">Rare Comet Close-Up Coming to a Sky Near You | Wired Science from Wired.com</a>.</p>
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		<title>Why the Social Media Genie Isn’t Going Back in the Bottle</title>
		<link>http://rosepena.com/2009/02/20/why-the-social-media-genie-isn%e2%80%99t-going-back-in-the-bottle/</link>
		<comments>http://rosepena.com/2009/02/20/why-the-social-media-genie-isn%e2%80%99t-going-back-in-the-bottle/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:44:37 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Science & Technology]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[internet]]></category>
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		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=583</guid>
		<description><![CDATA[A couple of weeks, ago, Geoff Livingston wrote a post called “What Will You Do When Social Media Isn’t Special Anymore?” While I agree with part of his premise (that social media won’t remain the shiny new object forever), the other part (that traditional agencies will soak up the social media work) is simply wrong. [...]]]></description>
			<content:encoded><![CDATA[<p><!-- /.post-head-wrap --><em></em>A couple of weeks, ago, Geoff Livingston wrote a post called “<a id="w8z6" title="Buzzbin" href="http://www.livingstonbuzz.com/2009/01/27/what-will-you-do-when-social-media-isnt-special-anymore/" onclick="urchinTracker('/outgoing/www.livingstonbuzz.com/2009/01/27/what-will-you-do-when-social-media-isnt-special-anymore/?referer=');">What Will You Do When Social Media Isn’t Special Anymore?</a>” While I agree with part of his premise (that social media won’t remain the shiny new object forever), the other part (that traditional agencies will soak up the social media work) is simply wrong. Here’s why:<br />
<strong><br />
Historically, specialists stick around <img id="fr8d" style="margin: 1em 0pt 0pt 1em; width: 228px; height: 262px; float: right;" src="http://docs.google.com/File?id=d3twmjk_932ppw7dv_b" alt="" /></strong></p>
<p>Geoff argues that once the PR, advertising and interactive agencies figure this all out, they’ll take the work back. This should be true, but it never is.</p>
<ul>
<li> <span style="text-decoration: underline;">1996</span>: “Once advertising agencies figure out HTML, they’ll do all the web development. These interactive agencies will be absorbed.” Should’ve been true. Wasn’t.</li>
<li> <span style="text-decoration: underline;">2000</span>: “Once the interactive agencies figure out the tricks of SEO, specialists in search engine optimization will go away.” Again, didn’t happen.</li>
<li> <span style="text-decoration: underline;">Today</span>: “Once the PR people, or the ad people, or the digital people, or maybe the SEO people, figure out this social stuff…”  Not going to happen.</li>
</ul>
<p>In fact, it never happens.</p>
<p>Big brands that are already utilizing social media agencies include Ford, Microsoft, Intel, SAP, Citibank, Coke.  The list goes on. These folks have access to all types of large, talented agencies, but they see a need for specialists—for some of what they do.</p>
<p><strong>Divergence is the most powerful force in the universe</strong></p>
<p>In their outstanding 2004 book, “The Origin of Brands,” Ries and Ries demonstrate how the world gets infinitely more complicated and products, and specialties continue to branch out. The telephone splits into landlines and cell phones. Landlines split into traditional and VOIP. Cell phones split into texting phones, smart phones, flip phones.</p>
<p>And on and on.</p>
<p>Complete article here&#8230;</p>
<p><a href="http://www.marketingpilgrim.com/2009/02/why-the-social-media-genie-isn%E2%80%99t-going-back-in-the-bottle.html" onclick="urchinTracker('/outgoing/www.marketingpilgrim.com/2009/02/why-the-social-media-genie-isn_E2_80_99t-going-back-in-the-bottle.html?referer=');">Why the Social Media Genie Isn’t Going Back in the Bottle</a>.</p>
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		<title>An open source to a brighter future?</title>
		<link>http://rosepena.com/2009/02/20/an-open-source-to-a-brighter-future/</link>
		<comments>http://rosepena.com/2009/02/20/an-open-source-to-a-brighter-future/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 12:19:22 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[Science & Technology]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=580</guid>
		<description><![CDATA[Giving your core product away is certainly an unusual business strategy, yet some succesful software companies are doing exactly that If you went to your bank manager and said you had a great idea for a business in which you gave away your core product to your competitors, it is likely you would be instantly [...]]]></description>
			<content:encoded><![CDATA[<h3 class="sub-heading padding-top-5 padding-bottom-15">Giving your core product away is certainly an unusual business strategy, yet some succesful software companies are doing exactly that</h3>
<p><img title="Young man using transparent computer" src="http://business.timesonline.co.uk/multimedia/archive/00490/computer385_490070a.jpg" border="0" alt="Young man using transparent computer" width="385" height="185" /></p>
<p>If you went to your bank manager and said you had a great idea for a business in which you gave away your core product to your competitors, it is likely you would be instantly shown the door and not just because of the credit crunch. Yet this is exactly what some of the most successful companies in the world are doing.</p>
<p>Red Hat, the company which spearheads the development of the Linux operating system, generated revenues of half a billion dollars in the 2008 financial year, the vast proportion of which was profit, while IT company, Sun Microsystems, spent $1 billion in February 2008 to acquire database provider, MySQL.</p>
<p>The common thread is that both Linux and MySQL are open source systems. So what is open source?</p>
<p>The core concept is that software developed in this way can be freely redistributed by others. Open source also guarantees open access to the software’s source code, the lines of programming that make up the application, to enable others to develop and improve it.</p>
<p><!--#include file="m63-article-related-attachements.html"--><!-- Call Wide Article Attachment Module --><!--TEMPLATE:call file="wideArticleAttachment.jsp" /-->This may sound as though the evolution of open source software is a free-for-all, but the truth is far from it. The development of open source technology is usually overseen by some form of governing organisation, which determines the general direction the development takes and which improvements are included in new versions.</p>
<p>This organisation can take the form of a broad community of developers and users, as is the case with the Apache web server, or a dominant single company taking input from other companies and individuals, such as MySQL.</p>
<p>Martin Michlmayr, a former project leader for Debian, an open source operating system, argues: “Open source is not a lawless frontier at all. There are clear license terms that have to be followed, even though open source generally offers more freedoms than proprietary software. It&#8217;s true, that many organisations are still struggling to understand open source and its license terms. That&#8217;s why Hewlett Packard, together with other partners, started a open source governance community, FOSSBazaar, to share best practices.”</p>
<p>While the open source concept may seem unusual in a business sense, it is far from new, with Red Hat arguing that scientists and mathematicians have shared their discoveries with each other for centuries with the goal of pushing forward the entire pool of knowledge.</p>
<p>It is this culture of openness and transparency that open source supporters say enables applications to be developed far more quickly and at a lower cost than proprietary alternatives. Also, as open source software is freely redistributed, this can lead to a rapid uptake among a user base. Take, for example, the speed at which open source web browsers such as Mozilla Firefox and Google’s Chrome have been eating into Microsoft Internet Explorer’s domination of the sector.</p>
<p>However, it is not just individuals who are downloading and using open source software, businesses are embracing open source too. LinkedIn, the professional social networking website, started using MySQL to handle its database of more than 30 million people around the world last year. At the time, the company’s chief technology officer, Jean-Luc Vaillant, said that the “open and reliable environment” it provides saves the company both “time and money&#8221;.</p>
<p>According to John Newton, chief technology officer and co-founder of Alfresco, a provider of open source content management systems used by organisations as diverse as Islington Borough Council, the French Air Force and games maker Electronic Arts, the company’s software has been downloaded more than 1.5 million times. “It is probably the most widely used content management system from an open source perspective. We built the product, people try it and they may pay for it but they may not,” he says.</p>
<p>The company makes its money through providing around 1,000 enterprises with technical support, training or consulting services to develop their own applications using Alfresco as a platform.</p>
<p>Read More&#8230;.</p>
<p><a href="http://business.timesonline.co.uk/tol/business/related_reports/business_solutions/article5766875.ece" onclick="urchinTracker('/outgoing/business.timesonline.co.uk/tol/business/related_reports/business_solutions/article5766875.ece?referer=');">An open source to a brighter future? &#8211; Times Online</a>.</p>
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		<title>Skyfire Beta 0.9 released- adds WVGA support and social networking</title>
		<link>http://rosepena.com/2009/02/14/skyfire-beta-09-released-adds-wvga-support-and-social-networking/</link>
		<comments>http://rosepena.com/2009/02/14/skyfire-beta-09-released-adds-wvga-support-and-social-networking/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 12:06:00 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[internet]]></category>
		<category><![CDATA[Mobil Computing]]></category>
		<category><![CDATA[Science & Technology]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friend feed]]></category>
		<category><![CDATA[MySpace]]></category>
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		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=558</guid>
		<description><![CDATA[Skyfire social networking Skyfire is a mobile web browser that seems like it’s been in beta forever.  That feeling won’t go away soon as the latest beta version has just been released, 0.9.  This new version of Skyfire adds support for new screen sizes on the Windows Mobile platform, WVGA and WQVGA, which means it [...]]]></description>
			<content:encoded><![CDATA[<div><img class="size-full wp-image-29524" title="fireplace_1_portrait" src="http://jkontherun.files.wordpress.com/2009/02/fireplace_1_portrait.jpg?w=240&amp;h=320" alt="fireplace_1_portrait" width="240" height="320" />Skyfire social networking</div>
<p>Skyfire is a mobile web browser that seems like it’s been in beta forever.  That feeling won’t go away soon as the latest beta version has just been released, 0.9.  This new version of Skyfire adds support for new screen sizes on the Windows Mobile platform, WVGA and WQVGA, which means it will now work on the Samsung Omnia and the Sony Ericsson Xperia X1.</p>
<p>Skyfire is the server-based browser that can handle virtually any video streaming and that sets it apart from just about every other mobile browser out there. This new version is also adding social networking with the ability to aggregate your Twitter, Facebook and other network updates right on a convenient page.  From the press release:</p>
<blockquote><p>The most noticeable change in the new version of Skyfire is a real-time activity wall which aggregates customized feeds from news, media, Facebook and Twitter. Skyfire is preconfigured with feeds from Digg, ESPN, Google News, Hulu, YouTube and Yahoo! News that display real-time updates on the start page. It is easy to customize your experience and add new feeds from your favorite websites.  Skyfire now always keeps you connected with the newest content that is relevant to you.</p></blockquote>
<p>Windows Mobile is not the only platform to get this new beta as a new Symbian beta is going live too.  Owners of Nokia E or N series phones will be able to give Skyfire a good workout too.  Owners of phones on either platform can get <a href="http://www.skyfire.com/" target="_blank" onclick="urchinTracker('/outgoing/www.skyfire.com/?referer=');">Skyfire Beta 0.9 from the web site</a>.  I have been running this new beta on the HTC Advantage for a few days and it works pretty well, although I am running RealVGA and it sometimes creates display problems.</p>
<p>Last year we<a href="http://events.gigaom.com/mobilize/08/Watch#interview-Skyfire" target="_blank" onclick="urchinTracker('/outgoing/events.gigaom.com/mobilize/08/Watch_interview-Skyfire?referer=');"> interviewed the CEO of Skyfire</a>, who gave us a glimpse of what this new version brings to the small screen and also where the browser is headed.</p>
<p><a href="http://www.salon.com/tech/giga_om/gadget_gurus/2009/02/12/skyfire_beta_09_released_adds_wvga_support_and_social_networking/" onclick="urchinTracker('/outgoing/www.salon.com/tech/giga_om/gadget_gurus/2009/02/12/skyfire_beta_09_released_adds_wvga_support_and_social_networking/?referer=');">Gadget Gurus &#8211; GigaOM &#8211; Salon.com</a>.</p>
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		<title>The Anatomy of a Tweet: Twitter Gets a Style Guide</title>
		<link>http://rosepena.com/2009/02/13/the-anatomy-of-a-tweet-twitter-gets-a-style-guide/</link>
		<comments>http://rosepena.com/2009/02/13/the-anatomy-of-a-tweet-twitter-gets-a-style-guide/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 18:55:12 +0000</pubDate>
		<dc:creator>rosepena</dc:creator>
				<category><![CDATA[Science & Technology]]></category>
		<category><![CDATA[Social Media]]></category>
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		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://rosepena.com/?p=552</guid>
		<description><![CDATA[They’re no Strunk and White, but Dom Sagolla and Adam Jackson are aiming to do for Twitter what “The Elements of Style” did for good writing on paper: outline elementary rules of usage, composition and grammar. The bulk of the book, titled “140 Characters, A Style Guide for the Short Form,” will revolve around eight [...]]]></description>
			<content:encoded><![CDATA[<p>They’re no <a href="http://www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X" onclick="urchinTracker('/outgoing/www.amazon.com/Elements-Style-Fourth-William-Strunk/dp/020530902X?referer=');">Strunk and White</a>, but Dom Sagolla and Adam Jackson are aiming to do for Twitter what “The Elements of Style” did for good writing on paper: outline elementary rules of usage, composition and grammar.</p>
<div class="w151 right"><img src="http://graphics8.nytimes.com/images/2009/02/09/technology/140chars.151.jpg" alt="140 Characters" /></div>
<p>The bulk of the book, titled “<a href="http://www.140characters.com/" onclick="urchinTracker('/outgoing/www.140characters.com/?referer=');">140 Characters, A Style Guide for the Short Form</a>,” will revolve around eight key lessons from the Twitter universe, such as the importance of simplicity, honesty and humor. The project will also highlight notable figures worth following on Twitter, anecdotes from the community and even examples of the few occasions Twitterers have gone overboard: For example, Mr. Sagolla points to “bathroom tweets,” or messages about bodily functions, as falling into the category of things not to post to Twitter.</p>
<p>“This is a new genre of writing,” said Mr. Sagolla. “A new form of literature, in some ways.”</p>
<p>A portion of the book will also double as a memoir from the perspective of Mr. Sagolla, who was involved in the early stages of development for the tool. Mr. Sagolla, who now works at Adobe Systems as an engineer, is also planning on including a mini-dictionary of Twitter lingo, like “retweet,” the reposting of another Twitterer’s message, or “twoosh,” a message that is exactly 140 characters.</p>
<p>The book came about after Mr. Jackson and Mr. Sagolla met after an informal gathering of iPhone developers and began chatting about Twitter. Mr. Sagolla decided to bring Mr. Jackson, who he said updates his Twitter feed as many as 10 times an hour, into the fold.</p>
<p>The two expect the book to be available for download on Apple’s iPhone by the end of the month. Although the plan is to eventually get a version of “140 Characters” in print, Mr. Sagolla said releasing the book through iTunes first would be a good way to reduce the need for a major investment upfront, as well as a springboard to attract interested publishing houses.</p>
<p>“140 Characters” isn’t the first book written about the popular San Francisco, Calif., micro-blogging company. There’s also “<a href="http://www.amazon.com/Twitter-Revolution-Marketing-Changing-Business/dp/1934275077" onclick="urchinTracker('/outgoing/www.amazon.com/Twitter-Revolution-Marketing-Changing-Business/dp/1934275077?referer=');">Twitter Revolution</a>,” “<a href="http://www.amazon.com/twitter-means-business-microblogging-company/dp/1600051189/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1234209864&amp;sr=1-2" onclick="urchinTracker('/outgoing/www.amazon.com/twitter-means-business-microblogging-company/dp/1600051189/ref=sr_1_2?ie=UTF8_amp_s=books_amp_qid=1234209864_amp_sr=1-2&amp;referer=');">Twitter Means Business</a>” and “<a href="http://www.amazon.com/Twitter-Dummies-Laura-Fitton/dp/0470479914/ref=sr_1_4?ie=UTF8&amp;s=books&amp;qid=1234209864&amp;sr=1-4" onclick="urchinTracker('/outgoing/www.amazon.com/Twitter-Dummies-Laura-Fitton/dp/0470479914/ref=sr_1_4?ie=UTF8_amp_s=books_amp_qid=1234209864_amp_sr=1-4&amp;referer=');">Twitter for Dummies</a>,” for starters. But Mr. Sagolla says that while the previous publications tended to home in more on the business and money-making potential aspect of the tool, “140 Characters” is an attempt to create easy rules for all sorts of social networking sites, including Facebook.</p>
<p>“Our goal is to make Twitter applicable to any kind of user,” said Mr. Sagolla.</p>
<p><a href="http://bits.blogs.nytimes.com/2009/02/13/the-anatomy-of-a-tweet-twitter-gets-a-style-guide/?hp#" onclick="urchinTracker('/outgoing/bits.blogs.nytimes.com/2009/02/13/the-anatomy-of-a-tweet-twitter-gets-a-style-guide/?hp&amp;referer=');">The Anatomy of a Tweet: Twitter Gets a Style Guide &#8211; Bits Blog &#8211; NYTimes.com</a>.</p>
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