Archive for February 10th, 2009

Twitter Fast Growing Beyond Its Messaging Roots

Tuesday, February 10th, 2009

Twitter_growing

Thanks to its open-ended design and a thriving user community, Twitter is fast outgrowing its roots as a simple, easy-to-use messaging service. Enterprising hackers are creating apps for sharing music and videos, to help you quit smoking and lose weight — spontaneously extending the text-based service into one of the web’s most fertile (and least likely) application platforms.

Hardware hackers have set up household appliances to send status alerts over Twitter, like a washing machine that tweets when the spin cycle is through, or a home security system that tweets whenever it senses movement inside the house. Others have incorporated Twitter into their DIY home automation systems. Forgot to turn off the lights? Send a tweet to flip the switch by remote control.

“It’s so simple and easy to access, people are thinking of more and more uses for the platform,” says Dan Wasyluk, creator of the Twitter-based Snipt service. Wasyluk launched Snipt last week as a way to let programmers share short snippets of code over Twitter.

Launched in 2007, Twitter quickly became a darling of the life-and mind-casting interneterati. But some saw boundless possibilities in the 140-character limit, and what was a slow trickle of innovation is now quickly elevating what is essentially a micro-blogging service into one of the internet’s most important technologies, along with instant messaging and e-mail.

Though it’s main use — sending and receiving short messages to your social network — is often dismissed as time-wasting trivia, Twitter’s potential as a broad internet platform is just beginning to be fully realized. Twitter has grown into a ubiquitous presence — you can send tweets from your phone, your desktop and your browser — that has potential to not only facilitate communication among humans, but even to make machines do your bidding.

Businesses are starting to be built around it. Botanicalls, for example, sells a Twitter-enabled hardware kit that lets your neglected house plants alert you when they’re thirsty.

The company has developed a tiny moisture sensor attached to a circuit board with an Ethernet port. You stick it in your plant’s soil, and when the moisture levels drop below a certain level, your plant sends you a tweet begging to be watered.

Using Twitter’s application programming interface (API), a programmer with even a modest amount of experience can create a web app that gathers public data from Twitter, or uses it to send links, commands or bursts of information.

“[Twitter's] open API is a huge reason it has grown into such a platform,” says Wasyluk.

File sharers were the first to rush in. The photo-sharing service TwitPic, one of the oldest Twitter mashups, lets users send pictures to their followers by storing a photo on its servers, then passing the link around on Twitter. Now there are newer apps like Tweetcube and Twittershare, which let users share larger media like MP3s and videos.

Twitter’s limited format of short, text-based announcements are a natural match for sites like TrackThis, which you can use to get status updates on FedEx and UPS packages, and Tweetajob, which job seekers can use to get real-time updates about new job openings.

Anyone who needs help quitting smoking can use Qwitter to monitor their progress. Those looking to lose weight can turn to TweetWhatYouEat or TweetYourEats.

Hardware hackers have put a new spin on the Twitter mashup — as it turns out, just about anything that can be plugged into the internet is capable of talking to Twitter.

Programmer Ryan Rose rigged up his washing machine to send him a tweet when his clothes are done. He just follows his machine’s twitter account (it’s PiMPY3WASH) and he knows when to go downstairs and move his undies to the dryer.

Linux hacker Shantanu Goel set up a video camera and some motion-sensing software on a PC connected to the internet. If anyone breaks into his house or goes snooping through his room, the software detects the movement and sends out a tweet.

Tech-savvy environmentalists can install Tweet-a-Watt, a gadget that plugs into your wall socket and connects to your wi-fi network. Once a day, the pocket-sized device broadcasts stats of your daily energy usage to Twitter.

Whether that sort of transparency results in embarrassment or bragging rights can be determined by a system like the one created by Justin Wickett. The Duke University student wired up his home so he could turn his lights on and off remotely, just by sending a text message to Twitter from his mobile phone.

Twitter Fast Growing Beyond Its Messaging Roots | Epicenter from Wired.com.

Twitter starts to talk up the charging companies plan

Tuesday, February 10th, 2009

Sometime soon, Twitter is expected to unveil its plan to make money. Based on comments made by Twitter co-founders Biz Stone and Evan Williams recently, it seems likely that plan will involve charging companies for accounts with special privileges.

In New York Magazine this week, both Stone and Williams said that charging companies for brand verification is something that the company was looking into. This makes a lot of sense, especially given the rise of fake profiles, like the one that was recently taken down for the Dalai Lama. They note that a paid corporate account could have features like a prompt when a new user joins a company’s feed.

Then today, Stone made similar comments to the UK-based Marketing Magazine. “We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” Stone told the publication. He went on to note that other ideas of charging companies to use Twitter to market products and/or provide customer service were on the table.

The latter part is something which companies like Zappos and Comcast have been doing for a while. They have employees that scan Twitter (something much easier now with Twitter Search) to see who is saying something about their company. If it’s something negative, or there is some kind of problem mentioned, these Zappos or Comcast Twitter users send messages to the user having the problem. I’ve experience this first hand with Comcast’s Twitter rep, Frank Eliason, who tweets from the account ComcastCares.

Marketing products on Twitter is a potentially more interesting idea from a revenue perspective. Late last year, Dell reported that it had made over $1 million in revenue thanks to Twitter. More recently, Dell announced that it would start offering deals exclusively to users who follow its accounts on Twitter. With Dell using Twitter to spur sales and clearly making money off of it, it makes sense that Twitter should be getting some of that. But the question of how much, is a tricky one.

“If it becomes complicated and costly, our instinct would be to move elsewhere,” Bob Pearson, vice-president of communities and conversations at Dell told Marketing Magazine. Other companies Marketing Magazine asked about the idea of Twitter charging businesses to market on its service, said similar things.

This idea of charging for corporate accounts, has been around since at least October, when CNET reported it was hearing whispers about such a plan. Since then, we’ve heard the exact same thing from a few other sources. In November, Williams started to float that idea out there publicly. But now, with talk about this plan clearly picking up, I think it’s a safe bet that it’s coming sooner rather than later.

Twitter has raised over $20 million in funding. Recent reports suggest that it’s looking for another $20 or so million, which could push its valuation close to a quarter of a billion dollars.

Twitter starts to talk up the charging companies plan » VentureBeat.

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  • February 3
    “It is not impossible that it might occur to man to imagine himself the equal of God, or to imagine God the equal of man, but not to imagine that God would make himself into the likeness of man; for if God gave no sign, how could it enter into the mind of man that […]
  • February 2
    “So they sat in their quiet sorrow: they did not harden themselves against the consolation of the world; they were humble enough to acknowledge that life is a dark saying, and as in their thought they were swift to listen to see if there might be an explanatory word, so were they also slow to […]
  • February 1
    “But when it is a duty to love, there no test is needed and the insulting stupidity of wishing to test is superfluous; since love is higher than any proof, it has already more than met the test, in the same sense that faith ‘more than conquers.’ The very fact of testing always presupposes a […]
  • January 31
    “Why did Kant begin with quantity, Hegel with quality?” ——————————————————– ~Source: The Journals (1842) Author: Søren Kierkegaard Filed under: Blooms Tagged: The Journals (1842) […]
  • January 30
    “Oh, the sins of passion and of the heart — how much nearer to salvation than the sins of reason!” ——————————————————– ~Source: The Journals (18??) Author: Søren Kierkegaard Filed under: Blooms Tagged: The Journals […]
  • January 29
    “If it is certain that death exists, which it is; if it is certain that with death’s decision all is over; if it is certain that death itself never becomes involved in giving any explanation — well, then it is a matter of understanding oneself, and the earnest understanding is that if death is night […]
  • January 28
    “My grief is my castle, which like an eagle’s nest is built high up on the mountain peaks among the clouds; nothing can storm it. From it I fly down into reality to seize my prey; but I do not remain down there, I bring it home with me, and this prey is a picture […]
  • January 27
    “People reproach others for fearing God too much. Quite rightly, for in order really to love God it is necessary to have feared God; the bourgeois’ love of God begins when vegetable life is most active, when the hands are comfortably folded on the stomach, and the head sinks back into the cushions of the […]
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