How Ya Doing? Facebook Wants to Know.
The social networking site is exploring ways to measure and create new services around users’ sentiment.
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Facebook may be at it again.
Efforts by the popular social networking site to better leverage the enormous amount of data it has on its users’ interests haven’t always gone over well. But with the privacy flap over its Beacon ad program now in its wake, Facebook may be next studying how to tap users’ information for a new purpose: to make their online experience more in sync with their mood.
Tech blogger Robert Scoble mentioned the plan in a blog post from a discussion he said he had this week with Mark Zuckerberg, Facebook’s founder and CEO, at the World Economic Forum in Davos, Switzerland.
According to Scoble, Zuckerberg said Facebook is studying “sentiment” behavior: Based on users’ posts, the site can tell when bad news has hit, like stock prices tumbling.
Facebook did not return requests for comment by press time.
The speculation comes as Facebook continues seeking ways to parlay its staggering traffic into advertising revenue and to develop new business models. Thus far, the site’s success in either has proven limited.
Privacy, security and advertising
It’s unclear how much of this plan — if any of it — will make it into a live feature on the social networking site. It’s also uncertain whether it’s even a good idea, considering some of the problems Facebook has encountered in the past when it’s explored other ways to monetize user data.
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