Archive for January 29th, 2009

From business to fun: What different generations do online

Thursday, January 29th, 2009
Jo Ann Hicks, 41, interacts as "Jojo_66", her virtual likeness, in the online shopping-and-partying game Kaneva, where she meets up with online friends to chat via her home computer in Columbia, S.C., in November 2007. Generation X (ages 33-44) uses the Internet to "take care of business," with 67% banking online; 80% buy products online, compared with 71% in Gen Y. The 33-44 age group also use the Internet for watching videos and socializing, but less so than Gen Y.
Jo Ann Hicks, 41, interacts as “Jojo_66″, her virtual likeness, in the online shopping-and-partying game Kaneva, where she meets up with online friends to chat via her home computer in Columbia, S.C., in November 2007. Generation X (ages 33-44) uses the Internet to “take care of business,” with 67% banking online; 80% buy products online, compared with 71% in Gen Y. The 33-44 age group also use the Internet for watching videos and socializing, but less so than Gen Y.
Teens and young adults seem to live online, but a new report by the Pew Research Center finds that other generations are catching up: Generation X primarily uses the Internet for shopping and banking; Baby Boomers for travel reservations; and the 70-plus crowd for e-mail.

The analysis released Wednesday, called “Generations Online in 2009,” is based on 11 separate telephone surveys conducted between 2004 and 2008, with varied questions about Web activities, ranging from blogging to participating in an online auction to job research. The margin of error for the studies ranges from plus or minus 3 percentage points (for findings on adults) to plus or minus 4 percentage points (for findings on teens.)

“Generation Y is the most likely to be engaged in all the various activities — communication, entertainment, e-commerce and entertainment-seeking,” says Susannah Fox, the report’s co-author and associate director of the Pew Internet & American Life Project. Pew defined Gen Y as including ages 18-32.

She says Generation X (ages 33-44) uses the Internet to “take care of business,” with 67% banking online; 80% buy products online, compared with 71% in Gen Y. The 33-44 age group also use the Internet for watching videos and socializing, but less so than Gen Y.

“Generation Y is starting to get into the taking care of business. They’re growing up into banking online and getting job information online while maintaining the Internet’s social and entertainment pursuits they probably started in their teenage years,” Fox says.

From business to fun: What different generations do online – USATODAY.com.

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  • February 3
    “It is not impossible that it might occur to man to imagine himself the equal of God, or to imagine God the equal of man, but not to imagine that God would make himself into the likeness of man; for if God gave no sign, how could it enter into the mind of man that […]
  • February 2
    “So they sat in their quiet sorrow: they did not harden themselves against the consolation of the world; they were humble enough to acknowledge that life is a dark saying, and as in their thought they were swift to listen to see if there might be an explanatory word, so were they also slow to […]
  • February 1
    “But when it is a duty to love, there no test is needed and the insulting stupidity of wishing to test is superfluous; since love is higher than any proof, it has already more than met the test, in the same sense that faith ‘more than conquers.’ The very fact of testing always presupposes a […]
  • January 31
    “Why did Kant begin with quantity, Hegel with quality?” ——————————————————– ~Source: The Journals (1842) Author: Søren Kierkegaard Filed under: Blooms Tagged: The Journals (1842) […]
  • January 30
    “Oh, the sins of passion and of the heart — how much nearer to salvation than the sins of reason!” ——————————————————– ~Source: The Journals (18??) Author: Søren Kierkegaard Filed under: Blooms Tagged: The Journals […]
  • January 29
    “If it is certain that death exists, which it is; if it is certain that with death’s decision all is over; if it is certain that death itself never becomes involved in giving any explanation — well, then it is a matter of understanding oneself, and the earnest understanding is that if death is night […]
  • January 28
    “My grief is my castle, which like an eagle’s nest is built high up on the mountain peaks among the clouds; nothing can storm it. From it I fly down into reality to seize my prey; but I do not remain down there, I bring it home with me, and this prey is a picture […]
  • January 27
    “People reproach others for fearing God too much. Quite rightly, for in order really to love God it is necessary to have feared God; the bourgeois’ love of God begins when vegetable life is most active, when the hands are comfortably folded on the stomach, and the head sinks back into the cushions of the […]
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