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Twitter Overtakes Digg in Popularity

Putting your thoughts in 140 characters and sharing them with the world is shaping up to be more popular than “digging” your favorite news. According to new market share numbers from Hitwise, Twitter, the popular microblogging service, is now more popular than Digg’s social news aggregation service. Hitwise compared both sites in a report released Tuesday and is basing the market share ranking by page views.

Unfortunate events such as the Hudson River plane crash and also more fortunate ones like Obama’s Inauguration, led to more mainstream exposure for Twitter and moved it above one notch above Digg in Hitwise’s hierarchy – Twitter is now ranked at 84, with Digg at 85.

When the US Airways Flight crashed into the Hudson River late last week, the first reports of the incident appeared on Twitter, including amateur photographs that later made headlines around the world and transformed Janis Krums into a celebrity of the moment. Hitwise confirmed the fact that this event was one of the main factors of Twitter surpassing Digg in visits market share.

The Numbers

Twitter had a sharp but steady rise in traffic ever since August 2008, while Digg’s popularity decreased slightly.
More info at: Twitter Overtakes Digg in Popularity – PC World.

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This entry was posted on Wednesday, January 21st, 2009 at 2:12 pm and is filed under internet, research, Science & Technology, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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