Connect to Customers with Twitter
Thursday, January 15th, 2009Either your customers already use social networking tools or you have an untapped, online audience. So get out there and network on Facebook, MySpace, and any of the other popular destinations. But do it on your own terms with whatever feels right; everyone can see through a business trying to co-opt new media. Here’s how to make the most of one of the current favorites, Twitter.
Be yourself. Twitter lets you post blurbs of up to 140 characters; it’s good for a quick note about what you’re doing. But you can also use it to build buzz within a fanbase by referencing things that aren’t quite public. (Or let customers track your sales.) People will follow you on Twitter if they think you’ll reveal news first, and that audience is likely to blog about it somewhere.
Connect to Customers with Twitter – Business Center – PC World.



